Hyundai Phases Out Ute to Develop Larger Pickup: Report
Hyundai is set to phase out its Santa Cruz ute earlier than expected as the company prepares to pivot towards developing a larger pickup truck. Initially scheduled for production until the second quarter of 2027, the Santa Cruz is now facing a significant reduction in output due to declining demand.
Decline in Demand for Hyundai Santa Cruz
The Santa Cruz, launched in 2021, was recognized as a pioneering car-based compact pickup in the United States. However, it has struggled to compete against its primary rival, the Ford Maverick, which sold over 155,000 units last year. In contrast, sales for the Santa Cruz totaled roughly 25,500 units, marking a six-to-one sales disadvantage against the Maverick.
Insights from Automotive Reports
Automotive News reports that Hyundai has notified suppliers about a potential halving of Santa Cruz production in the current quarter. While Hyundai has remained tight-lipped about future product developments, multiple sources confirm the validity of the information regarding the Santa Cruz’s premature discontinuation.
Plans for a Larger Pickup Truck
Looking ahead, Hyundai is investing in the development of a mid-size body-on-frame pickup truck intended for the North American market. This new model is set to debut before 2030 and aims to compete with established names such as the Toyota Tacoma, Chevrolet Colorado, and Ford Ranger.
Specifications and Features
- The truck will feature a body-on-frame chassis.
- It is expected to be equipped with a petrol-hybrid powertrain, potentially similar to the powertrain of the new Palisade SUV.
- The engine is projected to combine a turbocharged 2.5-litre petrol engine with two electric motors for a total output of 245 kW and 460 Nm of torque.
Future Developments in Australia
Hyundai Australia has confirmed plans to introduce a new ute model. The CEO, Don Romano, indicated that full details would be available within three years. This new vehicle is designed specifically for the Australian market and will not be related to any General Motors platforms.
Vision for Unique Offerings
Hyundai aims to deliver a pickup that utilizes distinct technology and features unique to the brand. Romano emphasized the importance of innovation to stand out in a competitive market filled with legacy options.
In summary, as Hyundai phases out the Santa Cruz, the focus shifts to a future larger pickup, paving the way for the brand’s adaptation in the evolving truck segment. Filmogaz.com will keep you updated on further developments in Hyundai’s product lineup.
