Budweiser Captivates Emotions in New Super Bowl Commercial
Budweiser has launched an emotional new commercial for the Super Bowl, celebrating its 150th anniversary. This ad features a heartwarming story that resonates with viewers.
Ad Overview
The advertisement showcases a young Clydesdale horse and a bald eagle forming a bond after the bird falls from its nest. Set to the iconic song “Free Bird” by Lynyrd Skynyrd, the narrative unfolds as the horse and eagle enjoy a series of adventures together.
Pivotal Moment
A key scene depicts the horse appearing to spread its wings, symbolizing a mythical pegasus. However, the surprising twist reveals that it is actually the eagle perched on the horse’s back.
Brand Messaging
At the conclusion of the commercial, the brand reaffirms its identity with the slogan “Made of America,” followed by “For 150 Years, This Bud’s For You.” This strong messaging emphasizes Budweiser’s long-standing heritage.
Audience Reaction
The ad has drawn significant attention online, with many viewers expressing emotional responses. Comments on YouTube highlight the commercial’s impact:
- One viewer mentioned, “I’m Canadian, but the moment I saw the horse lifting… I had tears in my eyes.”
- Another called it “one of the most beautiful and patriotic commercials, ever!”
- Several others remarked on the powerful emotional connection the ad creates, even for those who do not typically drink beer.
Controversial Background
This advertisement comes after Budweiser’s previous controversial collaboration with transgender influencer Dylan Mulvaney. Despite mixed reviews of prior campaigns, this new effort seems to resonate positively with audiences.
Conclusion
With its emotional storytelling and strong visuals, Budweiser’s new Super Bowl commercial stands out as a contender for one of the best advertisements this year. As viewers engage with the narrative, it reinforces the brand’s legacy and connection to American culture.
