Bari Weiss Tells CBS News to Adopt a ‘Start-Up’ Mindset
Bari Weiss, the new editor in chief of CBS News, addressed staff during her inaugural network meeting, acknowledging the skepticism surrounding her appointment. Weiss, who started this role amid significant media scrutiny, aims to transform CBS News into a more innovative and digitally-focused news organization.
Vision for CBS News
During the meeting, Weiss expressed her vision for CBS News to evolve from a traditional media outlet into a dynamic journalistic platform. She emphasized the need to connect with audiences beyond conventional broadcasting. “We are not producing a product enough people want,” she stated, criticizing old metrics like Nielsen ratings.
Adopting a ‘Start-Up’ Mindset
Weiss urged her team to embrace a start-up mentality. She proposed that CBS News should be seen as “the best-capitalized media start-up in the world.” Her objective is to not only secure investigative scoops but also to cultivate a versatile roster of reporters skilled in various mediums.
New Contributors and Diverse Perspectives
Weiss introduced an updated group of CBS News contributors representing diverse viewpoints. Among them are:
- Andrew Huberman: Neurobiology expert and influencer.
- Niall Ferguson: Historian and writer for The Free Press.
- Casey Lewis: Trend-spotter from Gen Alpha.
- Coleman Hughes: Advocate for a colorblind society.
This infusion of perspectives aims to broaden the network’s appeal and reach.
Challenges Ahead
Leading CBS News presents significant challenges for Weiss. Appointed by David Ellison, who acquired the network’s parent company amid a contentious sale, her role has already faced obstacles. Notably, Weiss made headlines for postponing a “60 Minutes” segment on a controversial prison in El Salvador, citing the need for further reporting.
Commitment to Change
Weiss is committed to a clear path forward, reinforcing that her decisions are independent. “I was not pressured by David Ellison or anyone else,” she asserted. This commitment extends to open dialogue with her team about their concerns and the direction of the network.
Staff Reactions and Public Sentiment
After Weiss’s presentation, Gayle King, anchor of “CBS Mornings,” offered her support while acknowledging public skepticism. King noted that staff members have received negative feedback from viewers, with many expressing disinterest in watching CBS News. She also remarked on the need for discretion among employees regarding internal discussions and concerns.
Weiss reiterated her openness to new ideas but maintained that those who disagree with her vision might reconsider their place at the company. “It’s a free country,” she remarked, highlighting her intent to foster a forward-thinking newsroom.
In conclusion, Weiss’s mandate includes steering CBS News through a transformative era in media, balancing traditional journalism with modern demands. Her leadership will be pivotal in determining how the network adapts to a rapidly evolving landscape.
