VinFast Limo Green Redefines the MPV Segment
VinFast has made a significant impact in the MPV segment with its Limo Green model. In just five months since its launch in December 2025, the Limo Green has sold 27,127 units. This achievement surpasses the sales figures of competing MPVs, marking a notable shift in the market traditionally dominated by Japanese manufacturers.
VinFast Limo Green: A Game Changer in the MPV Segment
Positioned as a mid-sized MPV, the VinFast Limo Green offers essential functionalities primarily for businesses and individual users. Despite being a new entrant in the electric MPV market, the Limo Green stands out due to its lower operating costs and extensive charging network. These factors have significantly contributed to its impressive sales performance.
Sales Performance and Market Impact
In the history of the domestic automotive industry, the MPV segment has experienced notable sales phenomena. Three significant players include:
- Mitsubishi Xpander (small MPV)
- Toyota Innova (medium MPV)
- Kia Carnival (medium to large MPV)
Traditionally, these models with internal combustion engines have dominated sales. The Xpander reached a peak of approximately 22,000 units sold in 2022. Meanwhile, the Innova’s best year was in 2008, with nearly 15,000 units sold. The Carnival also recorded impressive sales, exceeding 9,000 units in 2022. However, the Limo Green’s sales of over 27,000 units within a short timeframe has redefined sales expectations in this segment.
Competitive Pricing and Features
VinFast has strategically priced the Limo Green at 749 million VND, undercutting both gasoline and electric rivals. Additionally, a premium version, VF MPV 7, will be launched in 2026, featuring enhanced design elements and luxury for families, priced at 819 million VND.
This pricing strategy, coupled with a robust network of charging stations and a policy of free charging until mid-2027, positions VinFast to further expand its influence in the MPV market. The Limo Green offers a 0% registration fee advantage, significantly reducing overall ownership costs compared to traditional gasoline vehicles.
Market Share and Future Trends
Currently, VinFast commands a market share of 31.7% in the MPV sector. This leaves Mitsubishi with a 23.2% share, following the Xpander, and Toyota with 21.2%, thanks to a diverse lineup, including the Avanza, Veloz, Innova, Innova Cross, and Alphard. However, from 2026 onward, Toyota will discontinue the Innova’s distribution, replacing it with the lower-priced Innova Cross.
While mature players like Mitsubishi and Toyota continue their rivalry in internal combustion engine MPVs, VinFast has set a new standard in the electric vehicle segment. The presence of models like the Carnival contributes to Kia’s stable market position, maintaining around 17.4% of its sales.
Conclusion
The emergence of the VinFast Limo Green marks a pivotal moment in the MPV segment. Its innovative approach and competitive pricing are reshaping consumer expectations. As the market adapts to electric models, VinFast will likely continue to challenge established manufacturers and redefine the landscape of the MPV market.
