Report: Apple Transforming Siri into AI Chatbot
Apple is on the verge of transforming Siri into a more sophisticated AI chatbot, according to a report by Bloomberg’s Mark Gurman. This new development could mark a significant shift in how users interact with the popular virtual assistant.
Upcoming Siri Chatbot Details
Internally codenamed “Campos,” the revamped Siri chatbot is set to debut with the upcoming iOS 27. It aims to facilitate both voice and text inputs, positioning itself similarly to AI chatbots like ChatGPT.
Potential Debut at WWDC
Sources suggest that this innovative Siri iteration could take center stage at Apple’s Worldwide Developers Conference (WWDC), scheduled for June. The conference is expected to showcase Apple’s latest advancements in AI technology.
Change in Strategy Due to Market Pressure
Historically, Apple senior vice president Craig Federighi has expressed a reluctance to develop Siri into a chatbot format. He emphasized a vision where AI features are seamlessly integrated into user interactions. However, recent market dynamics and competition have likely influenced a shift in strategy.
Competitive Landscape
- OpenAI, a significant player in the AI field, plans to enter the hardware market, potentially intensifying competition.
- Former Apple design head Jony Ive has joined OpenAI, raising concerns for Apple.
Apple’s AI Strategy and Partnerships
Apple’s past efforts to improve Siri have faced delays. The company previously explored partnerships with firms like OpenAI and Anthropic for AI advancements. Ultimately, Apple opted to collaborate with Google’s Gemini, solidifying its commitment to enhancing Siri’s capabilities.
This collaboration is expected to facilitate the development of a more personalized version of Siri, helping Apple catch up in the AI race. As the landscape continues to evolve, the introduction of the new Siri chatbot could redefine user experiences within Apple’s ecosystem.
