Threads Surpasses X Mobile, Yet Remains Significantly Behind Overall

Meta’s Threads has made headlines by overtaking X in daily mobile users for the first time since its launch. As of January 7th, Threads recorded 141.5 million daily active users across iOS and Android platforms, while X attracted 125 million users. These figures come from data compiled by Similarweb and reported by TechCrunch.

Threads Surpasses X Mobile User Count

The significant growth of Threads occurred between late October and early November, showing a steady rise rather than a sudden spike linked to controversies surrounding X. While Threads has gained ground, it still faces a challenging landscape in the mobile app battle.

Regional User Statistics

In the United States, X remains ahead in terms of mobile users. However, data indicates that Threads is narrowing the gap. Notably, X has experienced a decrease in daily active mobile users in the US, dropping to half of the previous year’s numbers.

Web Traffic Comparison

When examining web traffic, the numbers tell a different story. As of January 13th, X recorded 145.4 million daily web visitors, vastly outpacing Threads, which only had 8.5 million visitors. This disparity highlights the broader challenge Threads faces in appealing to users beyond mobile.

Overall User Engagement

While Threads may be outpacing X in mobile app usage, the overall user count presents a significant challenge. Meta’s platform now has a combined total of 150 million daily users, substantially lower than X’s impressive count of over 270 million. The competition remains fierce as both platforms navigate the evolving social media landscape.

Key Statistics

As both platforms strive to increase their user engagement, the question remains: Can Threads sustain its growth to challenge X’s dominance in both mobile and web traffic?