Erin Andrews Discusses Her Viral Fur Coat Moment

Erin Andrews recently discussed her viral moment during the NFL on Fox pregame show, where she wore a striking fur coat, chosen by her stylist, Daniela Romero. The choice was unconventional, and Andrews felt that Philadelphia was the ideal backdrop for such a bold fashion statement.

Unexpected Viral Fame

Andrews, 47, recalled her focus while introducing NFL player Christian McCaffrey, completely forgetting about the coat on her first segment. Despite receiving comments about her outfit from Eagles players and staff, as well as from colleague Michael Strahan, she was unaware of her viral status on social media until after the game ended.

Impact on Brand Awareness

As the founder of the sports apparel line Wear by Erin Andrews, she understands the significance of media exposure during high-profile events. Andrews mentioned the earlier impact of celebrities like Taylor Swift sporting her brand’s pieces, noting the profound effect such visibility can have on brand recognition.

• Erin Andrews discussed the viral reaction to her coat.
• Daniela Romero is her stylist who suggested the coat.
• Andrews introduced NFL player Christian McCaffrey during the show.
• The event had a massive viewership of tens of millions.

Unique Fashion Choices

The oversized furry coat sparked attention not just because of its size, but due to Andrews’ typically different fashion choices. She remarked that the wind and flair of the coat contributed to its visual appeal, making her feel like she was in a glamorous music video. The moment resonated with fans and exemplified the excitement of the playoff game.

Feedback from Designer

Rob Zangardi, the designer behind the coat, expressed gratitude for the overwhelming support the piece has received. Remarking on its viral moment, he noted that the coat’s reception was unique, especially considering that Andrews had never previously worn anything quite like it during her television appearances.

In conclusion, Erin Andrews’ viral fur coat moment at the NFL on Fox pregame show not only showcased her adventurous fashion sense but also highlighted the powerful role of celebrity influence in branding and media exposure during prime events.