China’s Top App Challenges Users: Are You Still Alive?

A new app in China named “si le ma” (死了吗), which translates to “Are You Dead Yet,” has rapidly gained popularity. Developed by a trio of Gen-Z tech enthusiasts, this app has a simple yet serious function: it prompts users to tap a button daily. Failing to do so for two consecutive days triggers an email alert to a designated emergency contact, prompting them to check on the user.

Developer Insights

One of the developers, Guo, stated his motivation for the app stems from a desire to address fundamental needs highlighted in Maslow’s hierarchy of needs, particularly safety. He remarked, “That felt like a good direction.” With its blend of practicality and dark humor, the app has resonated with a younger audience in China.

App Popularity and Functionality

Currently, “Are You Dead Yet” is the top-paid app in the Chinese version of Apple’s App Store. The app has also seen increased rankings in international app stores without any paid advertising investment. Guo noted, “We don’t have that kind of money.”

• Over 60 investors have reached out since the app gained traction on social media.
• Some investors are offering millions of Chinese yuan for a stake in the parent company, Moonscape Technologies.
• The app initially charged a one-time fee of 1 RMB (14 cents), which has since increased to 8 RMB ($1.15).

Target Demographic

The app’s user base includes many individuals living alone. This trend aligns with a national census from 2020, revealing that 25.4% of Chinese households have only one occupant, up from 14.5% a decade ago. While older adults primarily live alone, younger individuals are increasingly embracing solo lifestyles.

Evolution of the App

On social media, the developers announced a name change from “Are You Dead Yet” to “Demumu.” This move aims to broaden its appeal in global markets. The name “Demumu,” which combines elements of death with a successful naming pattern from Chinese culture, has met mixed reactions.

• Fans expressed dissatisfaction with the name change, arguing it was crucial to the app’s initial viral success.
• Comments on Weibo, a prominent Chinese social platform, highlighted the backlash: “Your previous name was the reason you went viral.”

Despite this turmoil, Guo and his team remain focused on developing the app further, with hopes of revealing fundraising outcomes soon. Their journey illustrates the intersection of technology and societal needs in modern China.