Sanlorenzo Launches New Mayfair Showroom in London
Sanlorenzo has opened a new showroom on Park Lane. The space is in Mayfair, central London. The opening took place at 61 Park Lane.
The launch was attended by Massimo Perotti, Sanlorenzo’s Executive Chairman. His presence underlined the strategic importance of the UK market.
Venue and client experience
The Mayfair showroom offers private consultation rooms for owners and clients. Visitors can review design concepts and explore the Sanlorenzo and Bluegame ranges. The space aims to start the bespoke yacht design process.
Design and product focus
Sanlorenzo highlights its SL planing line at the showroom. Demand has been strong for the SL96A model. That model features Sanlorenzo’s patented asymmetric layout.
UK market momentum
Sanlorenzo Yachts UK became the shipyard’s exclusive representative in 2020. The dealer is part of the Ancasta Group. Since then, the team has commissioned nearly thirty yachts for the group.
More than 95 percent of those owners were new to the brand. Charter often introduces clients to Sanlorenzo, then leads to bespoke ownership. The Mayfair location provides a central London meeting point for busy owners.
Company profile and recent performance
Sanlorenzo was founded in Tuscany in 1958. The shipyard now operates from six yards across Italy. Each yacht is built to an owner’s individual vision.
In 2025 the group generated over €960 million in revenues from new yachts. Order intake approached €1 billion. The business growth reflects demand for design-driven, made-to-measure yachts.
Notable models and innovations
- SL planing line, including SL96A with asymmetric layout.
- Flagship 74Steel.
- Heritage-inspired SHE series.
Local presence and partnership
The Park Lane showroom complements Sanlorenzo Yachts UK’s base in Swanwick, Southampton. The new London space strengthens the brand’s presence in the United Kingdom. It also offers a convenient venue for owners, clients and partners.
| Fact | Detail |
|---|---|
| Showroom address | 61 Park Lane, Mayfair, London |
| Opening attendee | Massimo Perotti, Executive Chairman |
| Exclusive UK representative since | 2020 (Sanlorenzo Yachts UK, Ancasta Group) |
| Yachts commissioned | Nearly 30 |
| Percentage new owners | Over 95% |
| 2025 new yachts revenue | €960 million+ |
| 2025 order intake | Approaching €1 billion |
| Founded | 1958, Tuscany |
Filmogaz.com will follow developments as the showroom begins client activity. The space positions Sanlorenzo to engage directly with London-based owners. It also signals continued investment in the UK market.
