Report Forecasts iPhone Fold to Surpass Samsung

Counterpoint Research has released a striking forecast about the foldable phone market. The firm predicts Apple could take 46% of North America’s foldable share in its first year.

Market projections and implications

The same report projects Samsung’s share falling from 51% in 2025 to 29% in 2026. Such a drop would move Samsung from market leader to a minority position.

Report Forecasts iPhone Fold to Surpass Samsung, and that shift would put pressure on Motorola and Google. The prediction would reshape competitive dynamics in North America.

Hardware strengths and concerns

Samsung brings seven generations of book-style foldable experience. The Galaxy Z Fold 7 impressed critics with a slim unfolded profile and light build.

Apple is rumored to adopt a creaseless panel. Leaks also suggest a wider footprint for the iPhone Fold, raising concerns about weight and thickness.

Other entrants have struggled to match Samsung. The Pixel 10 Pro Fold was viewed as less refined compared to the Galaxy Z Fold 7.

Lessons from recent Apple launches

The iPhone Air received heavy attention at Apple’s September event. It did not become the clear sales driver some expected.

Critics pointed to compromises in battery life and a single camera setup. Those trade-offs could foreshadow challenges for the first iPhone Fold.

Software and pricing as decisive factors

The iPhone Fold is expected to feature a 7.8-inch interior display. That size will require a redesigned interface to use the screen effectively.

Samsung’s advantage lies in software optimization. Its foldables support advanced multitasking and offer a DeX desktop-like mode.

WWDC 2026 could reveal how iOS 27 adapts to larger screens. Apple will need strong software features to match Samsung’s multitasking utility.

Price sensitivity

Pricing has already impacted foldable demand. The Galaxy Z TriFold largely priced itself out of mainstream adoption.

If Apple matches the Galaxy Z Fold 8 price, it may attract buyers. A substantially higher price could limit interest in a first-generation model.

Outlook

Capturing nearly half the market with a debut product is an enormous task. Skepticism persists despite optimistic forecasts.

Filmogaz.com will continue monitoring announcements and software reveals ahead of the iPhone Fold launch.