Hudson Williams Swaps Hockey Rink for Treadmill in Peloton Campaign
Hudson Williams, 25, headlines a new Peloton spot that celebrates movement. The minute-long film premiered this week.
About the Peloton spot
Director Bethany Vargas led the campaign. The ad highlights several forms of exercise and dance.
It opens with Williams in an all-white workout outfit. He dances to David Bowie’s “Fame” on a Peloton Tread+ treadmill.
Collaborators and choreography
Peloton instructor Tunde Oyeneyin appears and joins a strength segment. Choreographer Tyrik Patterson staged a dance break.
The campaign mixes cardio, weights, and choreography. It aims to showcase the joy and freedom found in movement.
Williams’ response
Williams described the spot as aligned with his view of movement as liberating. He said exercise helps shift difficult moods.
On social media he celebrated the project while noting some physical tolls from filming. He also tagged Peloton and shared playful remarks.
Timing and related releases
The Peloton ad arrived one day after the release of Laufey’s “Madwoman” music video. Williams stars in that video as the leading man.
The “Madwoman” video includes figure skater Alysa Liu, musician Megan Skiendiel, and actor Lola Tung.
Career background
Williams gained attention late last year with Heated Rivalry. The queer hockey romance streams on Crave and aired on HBO Max in the U.S.
He plays Shane Hollander, a Canada-born player for the fictional Montreal Metros. Connor Storrie plays rival Ilya Rozanov of the Boston Raiders.
Crave renewed Heated Rivalry for a second season. Rachel Reid will continue the characters’ story with a new book titled Unrivaled, due June 2027.
Upcoming projects
Williams joins the cast of Yaga, a half-hour Canadian drama. He stars opposite Carrie-Anne Moss, Noah Reid, and Clark Backo.
The series adapts Kat Sandler’s play. Sandler also serves as writer and showrunner on this coastal reimagining of the Baba Yaga myth.
Williams plays Henry Park, heir to a powerful fishery. His disappearance drives the central mystery.
Notes
Filmogaz.com will continue to follow Williams’ projects. The actor has visibly moved from hockey rink roles toward fitness-focused work.
Williams traded the hockey rink for a Peloton treadmill for this commercial. The move underlines his expanding screen presence.
