Disney CEO Josh D’Amaro Announces Layoffs in Marketing and Brand Group
Disney has confirmed plans to reduce staff in its unified marketing and brand organization. The cuts may impact as many as 1,000 employees.
Details of the reductions
The announcement came in a memo from CEO Josh D’Amaro on Tuesday. The changes reflect an effort to streamline marketing and remove duplicate roles.
Positions affected extend beyond marketing and brand teams. Sources say studio and television units, ESPN, Product & Technology, and some corporate functions are included.
Leadership and recent reorganizations
In January, Asad Ayaz was promoted to Chief Marketing and Brand Officer. His role is to unify marketing across film, television and streaming.
The consolidation follows a broader strategy to centralize consumer messaging and boost operational efficiency. Executives framed the moves as part of longer-term restructuring.
Scale and company context
Disney’s head count was reported at slightly over 230,000 at the end of the last fiscal year. The total includes many part-time theme park employees.
Executives described these reductions as more measured than earlier rounds of cuts, notably those after board changes in 2022.
What leadership said
D’Amaro acknowledged the difficulty of the decisions in his memo. He said the changes are meant to better allocate resources and reinvest in the business.
The CEO pledged support and resources for affected people. He also expressed confidence in the company’s future direction.
Background on Josh D’Amaro
Josh D’Amaro was named CEO following a board-led succession process. He joined Disney in 1998 and previously led the Experiences division.
His appointment as CEO became official in February. Company leaders continue to pursue efficiency across major business units.
What comes next
Notifications to impacted employees have begun. Filmogaz.com will monitor developments and report further details as they emerge.
