Nespresso Debuts Pop-Up Featuring Pickled Coffee Cola and Marmite Latte

Nespresso has unveiled a set of four limited-edition drinks served during a six-day pop-up in London’s Covent Garden. The activation, called The Recipe Remix, runs from Tuesday 14 April to Sunday 19 April.

Experimental menu highlights

The pop-up showcases bold flavours, including pickle, Marmite, and rhubarb and custard. Two creations will be served at the Covent Garden experience.

The ‘Love It or Hate It’ Latte blends a Melozio Vertuo pod with Marmite. It is finished with avocado foam and a slice of buttered sourdough toast.

The Pickled Coffee Cola pairs a Double Espresso Chiaro Vertuo pod brewed over ice with diet cola and pickle brine. Both drinks aim to provoke strong reactions.

Additional boutique offerings

Nespresso’s Covent Garden Boutique will also pour a Salted Affogoilto. The dessert-style drink combines vanilla gelato with an Altissio Vertuo shot, flaky sea salt and an olive oil drizzle.

Select boutiques nationwide will carry the Pickled Coffee Cola and the Marmite Latte after the pop-up. Additional recipes will appear in stores on a rotating schedule.

Other limited recipes

• Pineapple & Tajin Coffarita — made with a Colombia Vertuo pod.
• Rhubarb & Custard Crumbleccino — built on a Sweet Vanilla Vertuo pod, mixed with custard and topped with rhubarb and beetroot foam.

Rollout schedule and tastings

Daily tasting sessions run from 2pm to 4pm during the rollout. A different recipe will be featured every fortnight.

• Pickled Coffee Cola: 16 April to 3 May.
• Love It or Hate It Latte: 4 May to 17 May.
• Pineapple & Tajin Coffarita: 18 May to 31 May.
• Rhubarb & Custard Crumbleccino: 1 June to 14 June.

Prizes and technology

Visitors can enter competitions for Aeroccino milk frothers, travel mugs, and a Vertuo coffee machine. The pop-up is free to attend during its six days.

All recipes are prepared on the new Vertuo Up machine. The brewer retails for £179 and connects via the Nespresso Smart App. It heats up in three seconds.

Brand direction

Jeannie Wood, Nespresso UK&I marketing director, described the project as an invitation to explore coffee differently. The campaign draws on the adventurous taste approach of global ambassador Dua Lipa.

The Recipe Remix seeks to surprise and engage consumers. It aims to open new flavour possibilities in coffee culture.