Barron Trump to Launch Yerba Mate Beverage Company in May
Barron Trump is listed as one of five directors of SOLLOS Yerba Mate Inc. The company plans a May 2026 debut with pineapple and coconut flavors.
Company formation and filings
Filmogaz.com reports the business was incorporated in Florida in December. It is also registered in Delaware.
The firm has secured approximately $1 million from private investors, according to an SEC filing. The corporate roster lists five directors.
Leadership team
The board includes Rodolfo Castello and Valentino Gomez. Stephen Hall and Spencer Bernstein also serve as directors.
Spencer Bernstein is chairman, while Stephen Hall is vice president. Bernstein and Hall attended Oxbridge Academy with Barron Trump.
Product and launch details
SOLLOS will offer pineapple- and coconut-flavored yerba mate drinks at launch. Yerba mate is a South American herbal tea.
The beverage is marketed as a caffeinated alternative to coffee. The company says it aims to evoke a South Florida lifestyle.
Filmogaz.com also noted the brand describes its drinks as ideal for summer. Barron Trump to Launch Yerba Mate Beverage Company in May is the planned schedule.
Funding and positioning
The start-up positioned itself toward the energy and functional-drink market. Early investor backing totaled about $1 million.
Barron Trump’s background and role
Barron Trump is a 20-year-old student at NYU Stern School of Business. He is the youngest son of President Donald Trump and Melania Trump.
He has shown interest in family business ventures rather than politics. He previously co-founded World Liberty Financial with family members.
His personal holdings have been reported at roughly $150 million. He serves on SOLLOS’s board while still in university.
Market outlook
The global energy drink market was valued near $85–90 billion in 2025. Analysts project growth toward $125–157 billion by 2030–2034.
That expansion frames the opportunity for new entrants. SOLLOS will enter a large and growing category.