Apple Tests AI Glasses in Diverse Frame Designs

Apple Tests AI Glasses in Diverse Frame Designs

Apple is making significant strides in the smart glasses market with tests on diverse frame designs. Industry insider Mark Gurman from Bloomberg has revealed that the tech giant is exploring at least four distinctive frame styles to appeal to a broad consumer base. This initiative aims to compete directly with Meta, a leading player in the smart glasses industry.

Innovative Frame Designs

According to Gurman, Apple’s design team has conceptualized various eyewear styles. These designs include:

  • A large rectangular frame reminiscent of Ray-Ban Wayfarers.
  • A slimmer rectangular option.
  • A larger oval or circular style.
  • A smaller oval or circular variant.

Each frame is expected to be available in multiple color options, catering to diverse consumer preferences.

Camera Features and Distinctive Design

Apple is also investing in an innovative camera setup. The proposed design includes vertically oriented oval lenses, complemented by surrounding lights. This feature aims to set Apple’s smart glasses apart from competitors, particularly Meta.

Market Growth Insights

Research from Counterpoint Research indicates that the smart glasses market remains in its nascent stages. In the second half of 2025, this market saw an impressive growth rate of 139% year-over-year compared to 2024. Much of this growth is attributed to Meta’s expanding portfolio of AI-powered smart glasses.

Functional Capabilities

The forthcoming Apple smart glasses are expected to include several impressive features:

  • Cameras for capturing photos and videos.
  • Microphones and speakers for phone calls and music playback.
  • Multimodal AI capabilities that can interact with Siri for voice commands.

Launch Timeline

Reports suggest that Apple plans to unveil the smart glasses by the end of the year or early next year, with shipments anticipated to begin by late 2027. Apple has yet to provide any official comments regarding the project.

As Apple ventures into the smart glasses space, the introduction of their diverse frame designs could revolutionize how consumers perceive and use wearable technology.