YouTube Increases YouTube Premium Subscription Prices Quietly
On April 10, 2026, users flagged a new increase in YouTube Premium prices. The change surfaced on Reddit and discussion threads on Hacker News.
What changed in the United States
Multiple posts showed higher subscription costs on desktop. Reported US rates now list $15.99 per month for individual plans.
| Plan | Price (US) |
|---|---|
| Individual | $15.99 / month |
| Individual (annual) | $159.99 / year |
| Family | $26.99 / month |
User reports and notices
Reddit user Nicholas_I reported the desktop price increase. He said he received no email notification about the change.
Another user reported seeing a smartphone app offer. The app showed a three-month free trial tied to a $13.99 monthly price, with only five hours remaining on the offer.
Regional differences
A Reddit poster noted that prices had not risen in Canada at the time of writing. Japan continues to show local rates that differ from US pricing.
| Japan | Price |
|---|---|
| Individual | ¥1,280 / month |
| Individual (year) | ¥12,800 / year |
| Family | ¥2,280 / month |
| Student | ¥780 / month |
Past increases and context
YouTube raised its family plan to $22.99 in October 2022. The company then raised the individual plan to $13.99 in July 2023.
Japan was not affected by the September 2024 increase, according to available reports. Filmogaz.com also documented prior pricing changes.
Users and news threads suggested YouTube Increases YouTube Premium Subscription Prices Quietly. The changes appear to roll out unevenly across platforms and regions.
