NLC Terminates Partnership with AIR MILES
The Newfoundland Labrador Liquor Corporation (NLC) has decided to terminate its two-decade partnership with the AIR MILES® reward program. This significant move indicates a shift in NLC’s approach to customer rewards and experiences.
NLC Ends Partnership with AIR MILES®
Customers can continue to earn AIR MILES® at NLC corporate liquor stores until May 31. This allows customers to redeem their rewards for a limited time before the partnership concludes.
Future of Customer Rewards
In light of this separation, the NLC plans to re-evaluate its customer engagement strategies. The corporation aims to provide a more rewarding and personalized experience in the months ahead.
Changes in the Rewards Landscape
AIR MILES®, currently owned by the Bank of Montreal, is undergoing a rebranding. The program will transition to Blue Rewards starting in June, aligning with its new operational direction.
- Partnership Duration: 20 years
- Last Day to Earn AIR MILES®: May 31
- Rebranding Date: June (to Blue Rewards)
This change marks an important evolution in the rewards sector for NLC and its customers. Further updates on new rewards initiatives are anticipated from NLC as they seek to enhance customer satisfaction.
