Pink Roadhouse Owner Urges Tourists to Return After Easter Slowdown
The Pink Roadhouse in Oodnadatta is making an urgent appeal to tourists to revisit the outback. Owner Joe Calvert reported a dramatic decline in visitor numbers during the recent Easter holiday. This year, only two tourists stopped at the roadhouse, a stark contrast to the typical influx of 50 to 100 holidaymakers.
Impact of the Fuel Crisis
The fuel crisis has severely affected Oodnadatta, located approximately 1,040 kilometers from Adelaide, near the Simpson Desert. During the peak tourist season, Calvert expressed his concerns about the economic hardships faced by his business. He was compelled to lay off two seasonal staff members and delay renovations, including kitchen improvements at the roadhouse.
Decreased Turnover
Calvert highlighted that turnover over the Easter period plummeted by 75%. He mentioned, “We’re in survival mode.” The local population has provided some support, but the lack of tourists is evident.
- Only two tourists visited the Pink Roadhouse during Easter 2023.
- Turnover decreased by 75% compared to previous years.
- Two seasonal workers laid off due to reduced business.
Concerns for the Future
The upcoming April school holidays appear unpromising. Additionally, the cancellation of the Big Red Bash music festival has already impacted the July holiday season. Calvert noted that tourists are worried about fuel availability and soaring costs, which affect travel decisions.
Availability of Resources
Despite these challenges, the Pink Roadhouse maintains a good fuel supply, with additional shipments incoming. To boost tourism, Calvert suggests the South Australian government consider introducing outback travel vouchers.
Calls for Government Support
At the federal level, he urges more cost-of-living relief to help travelers continue supporting businesses that rely on tourism. Calvert faces a $150,000 bill for merchandise ordered prior to the crisis, anticipating low sales.
Encouraging Local Travel
Calvert emphasized the beauty of the outback, stating, “The outback is looking the best it’s looked in 50 years.” He encouraged South Australians to explore local destinations instead of traveling interstate. “If there was a time to bear the cost and get up here, it’s now,” he added.
The Pink Roadhouse hopes to see a resurgence in tourism as the region offers unique scenic experiences and local hospitality. They remain hopeful that upcoming events, like the Finke Desert Race, will attract visitors once again.
