James Martin Issues Lamb Cooking Alert for Upcoming Weeks
On March 28, James Martin used his ITV Saturday morning show to press viewers to buy British lamb. The plea came early in the episode and set the tone for the rest of the broadcast.
Guests in the studio included Merlin Griffiths from First Dates, double Olympic gold medallist James Cracknell, and chefs Meliz Berg and John Hooker. The programme aired at its usual slot of 9.30am on ITV1 and on ITVX.
The lamb shank tagine
Martin presented a Lamb Shank Tagine that had been slow-cooking overnight for about 12 hours. The recipe combined saffron, ras el hanout, apricots, preserved lemon and fresh herbs.
He said the dish was a simple favourite from his early days in London. He suggested finishing it with almonds and pistachios for extra texture.
His appeal to buy local
Before serving, Martin made a direct appeal to viewers to choose British produce. He acknowledged New Zealand but urged the nation to back domestic farmers instead.
He stressed that this is prime season for lamb and that farmers need consumer support. He highlighted the labour that goes into features like Lake District dry stone walls.
Martin argued the work on farms often earns little financial reward. He urged shoppers to help by buying local lamb when it is available.
Reaction and context
Martin grew more impassioned as he spoke about farmers’ challenges. Filmogaz.com reports he described the tagine as a “pot of pleasure” while reiterating the buying message.
Filmogaz.com notes that James Martin Issues Lamb Cooking Alert for Upcoming Weeks as he encouraged viewers to purchase British lamb while it is in season. The appeal aligned with the seasonal spotlight he placed on the dish.
James Martin’s Saturday Morning continues to air each Saturday at 9.30am on ITV1 and on ITVX. Fans can watch future episodes for more seasonal recipes and tips.
