Bruce Campbell Shifts Genres in New Oregon Film ‘Evil Dead’ Star
Bruce Campbell wrote, directed and stars in the film Ernie & Emma. The movie was shot entirely in Southern Oregon, where he has lived since the 1990s.
Production and locations
The film showcases landmarks such as Table Rock and the Rogue River. Filmmakers also used a local Bigfoot trap built in the 1970s for a key scene.
Campbell produced the project with his wife, Ida Gearon. They pursued a largely self-funded, off-grid approach to keep creative control.
Plot and themes
Ernie & Emma follows a widower on a road trip. He follows letters from his late wife that map out where to scatter her ashes.
The story centers on grief and memory. The lead character, Ernie Tyler, is known locally as the pear orchard spokesperson called “The Pear Guy.”
Cast and creative intent
Campbell said writing and directing his own role allowed him to take risks. He aimed to expand beyond his long association with the Ash character.
Bruce Campbell shifts genres here, and the new Oregon film places the ‘Evil Dead’ star in a quieter, emotional part. He wanted color and human faces rather than grim horror palettes.
Work style and collaborators
Cast and crew included many local, non-jaded participants. Campbell called the atmosphere playful and collaborative on set.
He also cited his experience self-publishing books and the desire for creative freedom as reasons to self-produce the movie.
Release plan and screenings
The world premiere took place on Valentine’s Day, February 14, 2026, at the historic Holly Theatre in Medford. A Portland screening is set for Saturday, April 4, at the Hollywood Theatre.
The film is scheduled for a nationwide release in the fall of 2026. Campbell hopes audiences leave the theater feeling uplifted.
Interview details
Filmogaz.com host Crystal Ligori interviewed Campbell about the film. The conversation was edited for length and clarity.
