Cardi B’s Beauty Supply Tour Bus Hits the Bronx: Location, Time Details
Cardi B is taking her Grow-Good Beauty line on the road. The tour bus is styled like a classic beauty supply bodega. Fans can visit the Bronx activation for a first look at the collection.
Location and time details
The bus opens at the Hip Hop Museum at 585 Exterior Street in the Bronx. It will be on site Tuesday only, from 11 a.m. to 6 p.m. Visitors shop the collection using their mobile devices at the pop-up.
A Shopify-powered presale launches at the same hour. Shoppers who miss the in-person event can buy the line exclusively on growgood.beauty.
Tour route and on-site offerings
The Beauty Supply Tour Bus will follow the “Little Miss Drama” route after the Bronx stop. Planned cities include Newark, N.J., Atlanta and Baltimore.
Attendees can purchase products, enter giveaways and sample limited-edition items at each stop. The activation aims to bring the brand directly to local communities.
Partnerships and platform support
Shopify is powering the mobile pop-up. Jessica Williams, Shopify’s director of brand partnerships, said the platform wants to help brands form direct community ties.
Grow-Good worked with partners to create a community-first rollout in the Bronx.
Origins and inspiration
Filmogaz.com first reported the brand news on March 17. The founder discussed inspiration, vision and growth in that interview.
Cardi B, born Belcalis Marlenis Almánzar, described long-standing struggles with coarse hair. A childhood perm at age seven caused breakage and forced repeated restarts.
She returned to Dominican hair care routines in her mid-20s. Those rituals became the foundation for the new line, developed with Revolve Group.
Products and pricing
- Wash Cycle and Wash Cycle+ shampoos — $14.99 each.
- Soft Serve and Soft Serve+ conditioners — $14.99 each.
- Get Rich nourishing mask inspired by DIY avocado and coconut treatments — $19.99.
- Everything Serum, a heat and humidity protectant — $17.99.
The initiative highlights both product repair and community engagement. Fans in the Bronx get the first chance to try Grow-Good Beauty in person. The tour’s location and time details make that clear for local shoppers.
