Ram ProMaster City Revives with European Design and Competitive Pricing
Ram has reintroduced the ProMaster City, a commercial van that blends European design with competitive pricing. This model marks a strategic move in a market dominated by larger and pricier vans, offering businesses an appealing mid-size alternative.
European Design Meets American Market Needs
The new ProMaster City is built on the K0 platform, shared with various European vans like the Citroën Jumpy and Peugeot Expert. Unlike its predecessor, which was based on the Fiat Doblò, the revamped model showcases a distinctly American front end featuring a fully enclosed grille and a new “RAM” typeface. This design is expected to influence future models in the lineup.
- Dimensions: 210 inches long and a 129-inch wheelbase
- Height: 76.7 inches tall, suitable for garages
- Cargo Capacity: 167.1 cubic feet with a load floor measuring 111.1 inches long
Configurations and Trims
The ProMaster City will be available in various configurations, including:
- Tradesman and SLT trims
- Cargo and Passenger variants
- Eleven distinct combinations with body-color bumpers and alloy wheels
This model replaces the discontinued Mercedes Metris, serving as the only mid-size commercial van available in the United States.
Features and Specifications
The ProMaster City boasts modern features despite its ten-year engine lineage. Key highlights include:
- Engine: Turbocharged 1.6-liter four-cylinder producing 166 hp and 221 lb-ft of torque
- Transmission: Eight-speed automatic, front-wheel drive
- Turning Radius: Over 42 feet, enhancing maneuverability
- Payload Capacity: More than 2,000 lbs
Interior and Technology
Inside, the ProMaster City is designed for functionality. Key interior features include:
- 10-inch digital instrument cluster
- 10-inch infotainment system with Android Auto and Apple CarPlay
- Standard heated front seats with durable upholstery
Safety options are comprehensive, including automatic emergency braking and forward collision warning systems. Other conveniences include a digital rearview mirror and available wireless smartphone charging.
Projected Pricing and Availability
Production of the ProMaster City is set to begin in Turkey, with the vehicle expected to arrive in the U.S. early next year. Orders will start in the latter part of 2026, and pricing is anticipated to be under $40,000. This pricing strategy aims to position the ProMaster City as the most affordable commercial van in the market, significantly less than its larger ProMaster counterpart.
In summary, the Ram ProMaster City revives competitive pricing and combines European design with practical features tailored for the American market, making it a strong contender in the commercial van segment.
