Netflix Sells Stake in Meghan Markle’s ‘As Ever’ Brand

Netflix has decided to reduce its involvement with Meghan Markle’s lifestyle brand, As Ever. Launched just 11 months ago, As Ever features a diverse range of products including teas, jams, honey, and baking mixes. The brand’s debut coincided with Markle’s Netflix series, “With Love, Meghan,” where she entertained guests to share cooking tips and personal stories.

Netflix’s Role and Transition

A spokesperson from Netflix expressed support for Markle’s vision, stating, “Meghan will continue growing the brand and take it into its next chapter independently.” They noted the collaboration was fulfilling, emphasizing the joy brought to households worldwide through her offerings. Likewise, a representative from the Sussexes acknowledged Netflix’s contribution to As Ever’s launch and first-year success, highlighting rapid growth. They optimistic about the future of the brand.

Meghan Markle’s Influence

In a past interview, Netflix Co-CEO Ted Sarandos referred to the company as a “passive partner” in As Ever, praising Markle’s cultural influence. He observed that the public’s fascination with her extends to various products linked to her, including fashion items that immediately sell out following her appearances. Sarandos mentioned, “When we dropped the trailer for the ‘Harry & Meghan’ doc series, everything on-screen was dissected in the press for days.”

Future of ‘With Love, Meghan’

As news of Netflix’s divestment unfolds, the “With Love, Meghan” series appears to be winding down. The show aired two seasons featuring eight episodes each, released in March and August of 2025, with a holiday special in December. Although Netflix has yet to officially cancel the project, Markle is exploring new formats for content delivery.

Exploring New Formats

• Meghan is testing various methods to share recipes efficiently.
• She aims to create quick, engaging content that aligns with As Ever.
• Options may include short, instructional videos integrated with product promotions.

As Markle navigates the future of As Ever, the brand’s independence marks a significant step in its journey, positioning itself for continued growth and innovation.