Samuel L Jackson Returns in Adidas Originals Superstar Campaign With Kendall Jenner
samuel l jackson is back at the center of Adidas Originals' spring 2026 Superstar campaign, joining a newly revealed cast led by Kendall Jenner as the brand refreshes its classic silhouette. The campaign, built around a cinematic setting called "Hotel Superstar" and directed by Thibaut Grevet, presents updated textures, bold color blocking and a cross-section of sport and culture figures.
Samuel L Jackson leads spot
The campaign puts Samuel L Jackson in the role of a searcher who moves through the surreal world of "Hotel Superstar, " where time is presented as not existing. In that journey he encounters a lineup of collaborators—each wearing the Superstar sneaker—that spans music, sport, fashion and skateboarding. The spot reunites Jackson with director Thibaut Grevet and positions him as a throughline for the campaign’s narrative and visual tone.
Kendall Jenner's styling choices
Kendall Jenner appears as the newly announced face for the Superstar, anchoring the campaign’s effort to blend high‑fashion polish with athletic DNA. In a highlighted photoshoot she wears a fiery red cropped track jacket paired with micro bloomer–style shorts, white Superstar sneakers and crew socks. Jenner also models a black crocodile‑textured Superstar that retains the classic shell toe and three stripes while adding a luxe finish.
New Superstar collection details
The spring 2026 drop reimagines the Superstar through sharper storytelling and material shifts. The visual palette emphasizes bold red accents alongside classic black‑and‑white combinations. The men’s pieces include looser‑fit tracksuits with red, black and white color blocking and denim shorts tied to skate heritage. The women’s assortment expands the track jacket idea, spotlighting a Superstar Tracktop and alternatives in faux leather and crochet, with specific styling notes like an Equipment Blocking Red Jacket featured on Jenner.
Cast and cultural framing
Beyond Jenner and samuel l jackson, the campaign’s cast draws from diverse corners of culture: musicians, athletes and skate figures appear together in the same cinematic world. The roster includes names from basketball, football, music and skate scenes, reflecting an intentional crossover between sport and culture. Brand leadership framed the effort as a way to bring "even more character" to Superstar while maintaining the shoe’s heritage roots, and cited the creative partnership with Grevet as central to building that creative world.
What comes next
The campaign is scheduled to roll out globally this season and is supported by an integrated plan of global content and coordinated brand activations. If the visual storytelling and cast resonance hold with audiences, the refreshed materials and red‑accented styling could shape how the Superstar silhouette is positioned through the year. Specific timing for rollout elements and in‑person activations is not detailed here and remains not publicly confirmed.
Key takeaways: The spring 2026 Superstar chapter reunites Samuel L Jackson with director Thibaut Grevet; Kendall Jenner anchors the campaign’s updated aesthetic; the collection emphasizes red accents, new textures and a broadened cross‑cultural cast.
