Maura Higgins Is Having the Best Week of Her Career: Traitors Finale, Victoria's Secret Deal, and a US Takeover
Maura Higgins is everywhere — and she is just getting started. The 35-year-old Irish reality TV star turned global fashion icon is riding the wave of the Traitors Season 4 finale, a Victoria's Secret partnership, a BAFTA red carpet triumph, and a New York Fashion Week debut all in the same dizzying seven-day stretch. The so-called Maura Era is no longer a prediction — it is a fact.
Maura Higgins Becomes the Breakout Star of The Traitors Season 4
Despite being the runner-up, Maura Higgins is widely considered the true star of The Traitors Season 4. Higgins made it to the finale with five other players by lying low as a Faithful — trusting Rob Rausch throughout the entire game. When Rausch finally revealed he had been a Traitor from day one, her jaw-dropping reaction became the most-shared moment in the franchise's history.
PR expert Joseph Hagan from Streamline PR called her US appearance a "very strategic and well-timed international expansion." He said her appearance on The Traitors allowed American audiences to get to know her personality in a format that values authenticity, confidence, and sharp instincts — playing directly to her strengths. Since appearing on the show, Higgins has gone on to appear on US chat shows and major events like the Golden Globes and the Super Bowl.
Maura Higgins Signs Victoria's Secret Deal as US Career Explodes
The post-Traitors business opportunities have arrived fast. Maura Higgins is set to expand her modeling career in the US after signing a major deal with Victoria's Secret, transitioning from reality TV to fashion. The partnership represents the most significant brand alignment of her career and positions her firmly inside America's most recognizable lingerie and lifestyle brand.
Higgins recently made her acting debut in the Irish comedy film The Spin. Although her role as Rose in the road movie was a brief cameo, sources indicated that she impressed big Hollywood executives with her performance, and conversations were reportedly taking place about her future movie plans.
Maura Higgins Stuns at the 2026 BAFTAs in London
Just days before the Traitors finale aired, Maura Higgins made one of the year's most talked-about red carpet appearances. At the 2026 EE BAFTA Film Awards at London's Royal Festival Hall, Higgins arrived in a dramatic form-fitting red satin gown that hugged every curve and shimmered under camera flashes. The structured detailing across the chest gave the dress a sculptural feel, with delicate black beading adding contrast, while a sweeping train trailed elegantly behind her.
She wore a figure-hugging dress featuring a structured, corset-style bodice that cinched at the waist before flowing into a sleek floor-length skirt. The most eye-catching detail was the sculptural neckline that fanned outward in an almost gothic chandelier-like motif, with a black train behind her. The piece was Look 3 from Andrea Brocca's Haute Couture collection.
Maura Higgins Makes Her New York Fashion Week Debut
Maura Higgins stunned onlookers at New York Fashion Week 2026, stepping out in an ensemble that broke the internet and rewrote the rules of celebrity reinvention. Critics who once dismissed her as merely another television personality were left eating their words as she commanded the front row with an authority usually reserved for industry veterans like Kate Moss or Victoria Beckham.
Vogue editors were spotted engaging with Higgins, a sign that the glass ceiling for reality stars in high fashion has been shattered. Rumours are also circulating of a collaboration with a major French fashion house due to drop later this year, potentially seeing Maura involved in the creative direction — not just sitting in the front row.
Maura Higgins' Wig Secret From The Traitors Castle Revealed
In a lighter but wildly viral post-finale moment, Maura Higgins revealed the beauty secret behind her flawless hair throughout filming. Maura brought multiple wigs to the Scottish Highlands to maintain her looks throughout filming. Her naturally curly, frizzy hair could not survive the rain, cold, and water-based missions at Ardross Castle.
She described it plainly: "I brought wigs to Traitors because my hair is so curly and it gets so frizzy. On those missions when we were in water and the weather wasn't the best, it was raining and cold." She called it the best thing she did during her entire Traitors experience — and fans across TikTok agreed loudly.
