Blackpink Unveils 'DEADLINE' Rollout with Teaser, Museum Prelisten and Feb. 27 Release

blackpink is set to release its new five-track mini-album DEADLINE on Friday, February 27, a campaign that has included a music-video teaser for the title track "GO" and an exclusive prelistening at the National Museum of Korea. The concentrated rollout matters because it pairs a tightly timed multimedia teaser with a public cultural activation, positioning the release as both a commercial and symbolic event.

Blackpink Prelistening at National Museum of Korea

The National Museum of Korea hosted a prelistening event attended by about 300 selected fans the night before the EP's release, staging six sessions of 50 people each in the museum's main corridor. Fans were led along the pathway known as the "path of history" to a seating area surrounding the digitally restored Gwanggaeto the Great Stele, where listeners heard five tracks from DEADLINE, including the lead song "Go" and the track "Fxxxboy. "

The museum and BLACKPINK partnered with Spotify to produce the event and translated the space with LED pillars and pulsating visuals as the prerelease single "Jump" played. After the public launch at 2 p. m. KST on February 27, the museum opened a dedicated listening zone in its lobby for visitors to experience the EP during regular hours. The museum exterior will also be lit in the group's signature pink until March 8, extending the release into a visible city-level display.

Attendees described a heightened emotional effect from the juxtaposition of ancient artifacts and modern pop production. One attendee, Lee Hak-min, said the moment felt "patriotic" when the music began in front of the Gwanggaeto monument; another attendee, Ko Eun-seo, said she was moved to tears. The staging produced measurable impact: six tightly scheduled sessions allowed every selected attendee to hear the five-track set before the public drop.

YG Entertainment Releases 'GO' Teaser and Finalized DEADLINE Tracklist

YG Entertainment released a music-video teaser for the EP's title track "GO" on February 23, framing the song with surrealist imagery and a concept described by the company as a new creative chapter. The teaser presents the quartet traversing sea, land and sky and culminates with the title flashing in multiple languages; that shift in tone is meant to distinguish the new material from prior releases.

The five-track DEADLINE is set to arrive at 12 a. m. EST / 2 p. m. KST on February 27 and will be available immediately on major streaming platforms including Spotify and Apple Music. The project includes the pre-release single "JUMP, " which debuted at No. 1 on the Billboard Global 200 and reached No. 28 on the U. S. Billboard Hot 100, alongside the unreleased songs "Me and My, " "Champion, " and "Fxxxboy. " YG described DEADLINE as filled with "irreversible peak moments" that will showcase a defining present for the group.

The timing matters because the rollout follows the group's reunion world tour, which concluded on January 26, 2026. The tour's close appears to have set the stage for a concentrated creative push: the pre-release strategy and museum collaboration ensure both immediate streaming visibility and a physical, public-facing activation tied to national heritage.

What makes this notable is the duality of the campaign—combining a global streaming launch with a culturally resonant installation in Seoul preserves momentum from the tour while positioning the new era in a distinctly public forum. For fans and casual listeners alike, the combination of chart-proven singles, a cinematic teaser, and an institutional partnership creates multiple pathways for engagement on the release day and in the weeks that follow.

blackpink's DEADLINE arrives as a concentrated statement: five tracks, a teased visual direction, and a museum-lit cityscape that keeps the album in public view through early March. The coordinated actions by the group, YG Entertainment and the National Museum of Korea have turned a single release date into a multi-day cultural event with clear, quantifiable elements—300 attendees, six listening sessions, and a public illumination running through March 8—designed to sustain attention beyond the initial drop.