ClassPass Expands Movie Options to Include Regal Cinemas, Marcus Theatres and LOOK Dine‑In
New York — Feb. 11, 2026 (ET) — ClassPass is broadening its non‑fitness lineup by adding movie bookings at more than 190 locations across several U. S. states. The expansion brings major exhibitor options to members who want to use credits on tickets and bundled concessions through the ClassPass app.
What members can now book
Members can redeem credits for single tickets, multi‑ticket vouchers and bundled experiences that pair tickets with concessions. At regal cinemas, for example, options include single‑ and two‑ticket vouchers and ticket‑and‑concession bundles that feature popcorn and fountain drinks. Marcus Theatres and LOOK Dine‑In Cinemas will offer single and multi‑ticket vouchers, with availability and package variation depending on location.
Where the service is rolling out
The initial footprint covers more than 190 participating sites in Arizona, California, Florida, Georgia, Montana and Texas, with promises of additional locations to follow. Bookings are completed directly through the ClassPass mobile app and are intended to fit alongside the platform’s existing roster of fitness and lifestyle services.
Why the company is pushing into moviegoing
Executives say the move responds to growing demand from members for lifestyle offerings beyond traditional classes and appointments. Early data shows a notable lift in movie reservations after previous integrations with major theater brands, suggesting members are open to using credits for entertainment as well as wellness. The company frames the additions as a way to give members more flexibility while also creating incremental revenue opportunities for theaters.
Partnership mechanics and third‑party support
The commercial expansion is enabled through a commerce partner that connects membership platforms to entertainment and travel inventory, simplifying distribution and fulfillment for participating cinemas. The partnerships allow ClassPass to merchandise theater inventory to its active membership base and package ticketing with concessions in ways that align with the app’s credit system.
Member impact and practical details
Movie bookings on the app will be offered as either ticket‑only purchases or bundled experiences where available. Members should check the app for specific package options per theatre and the exact credit cost for each offering. The company also references earlier performance data showing a sizable increase in reservations after prior theater integrations, a metric it says validates the strategy of broadening lifestyle content.
Market context and what to watch next
This expansion represents a continuation of a trend in which subscription and membership platforms diversify into adjacent lifestyle categories to boost engagement and retention. Observers will be watching whether the theater packages drive sustained usage on the app and how theaters measure incremental revenue from members who might not otherwise visit. Additional rollouts and new partner announcements are expected as the program scales.
For members seeking an easy way to combine a night out with their existing wellness budget, the new options create an alternative use for credits while giving theaters a new channel to reach potential patrons.
