Gore Verbinski Returns with “Good Luck, Have Fun, Don’t Die” Adaptation

Renowned director Gore Verbinski returns to the big screen after a decade with his latest film, *Good Luck, Have Fun, Don’t Die*. This marks his notable comeback following the success of projects like *Rango* and the *Pirates of the Caribbean* series. The film is released by Briarcliff Entertainment and features a unique narrative centered on artificial intelligence.

Overview of *Good Luck, Have Fun, Don’t Die*

The journey to this film’s creation spanned eight years, originating from a concept by Matthew Robinson. Initially developed as a 26-page pilot titled *Don’t Trust Anyone Under 30*, the project transformed over time. Producers observed that the increasing relevance of AI technology necessitated its timely realization.

Creative Development

• Matthew Robinson: Original concept creator and co-director.
• 3 Arts Entertainment: Involved in the script evolution through multiple read-through sessions.
• Producers: Erwin Stoff and Denise Chamian played significant roles in the project’s development.

As Verbinski became attached to the project, a strong cast emerged, featuring Oscar winner Sam Rockwell alongside Juno Temple, Haley Lu Richardson, Michael Peña, and Zazie Beetz.

Production Details

The film was produced with a budget of approximately $20 million. It was shot in South Africa, which has previously doubled for California in other films. This choice helped minimize production costs while recreating iconic locations, such as Norms diner in Cape Town.

Marketing Strategy

Marketing efforts for *Good Luck, Have Fun, Don’t Die* leaned into a creative and avant-garde approach. Briarcliff Entertainment utilized elements reminiscent of Terry Gilliam’s works. This included homage art styles and attention-grabbing publicity actions.

• Promotional Stunts: Creative pranks included messages flown over Silicon Valley, and giveaways aimed at those recently affected by AI job losses.
• World Premiere: The film premiered at Fantastic Fest in Austin, Texas, generating significant buzz.
• Social Media Initiatives: A TikTok contest allowed fans to create their own edits, amplifying the film’s reach.

Box Office Outlook

As *Good Luck, Have Fun, Don’t Die* enters theaters, it is anticipated to set new records for Briarcliff Entertainment. Their previous record was held by *Honest Thief*, which earned $4.3 million in its opening weekend.

With a blend of adventure, innovation, and striking themes, Verbinski’s latest project is positioned not only to entertain but also to provoke thought on contemporary issues surrounding AI. The commitment of the financiers and creative team underscores the importance of exploring bold narratives in cinema.