FridaBaby Faces Boycott for Controversial Sexual Jokes on Packaging
FridaBaby, a well-known baby care brand, is facing backlash from parents due to its controversial marketing tactics. Critics argue that the company is sexualizing both its products and the infants they are intended for, prompting calls for a boycott.
Controversial Marketing Tactics
Content shared on social media has sparked outrage, with many deeming it inappropriate. A recent post by a user on X, which received over 85,000 likes, highlighted a problematic social media campaign. The post criticized FridaBaby’s use of sexual jokes in marketing baby products, stating: “Sexual jokes to market baby products is actually sick and twisted.”
Offensive Product Packaging
Visual examples of the brand’s promotional materials showcase its troubling language. The promotional image for the 3-in-1 True Temp thermometer depicted the device next to a baby’s bare bottom, captioned: “This is the closest your husband’s gonna get to a threesome.” Other instances include:
- The 3-in-1 Ear, Forehead + Touchless Thermometer featured the phrase: “How about a quickie?”
- Instructions for a FridaBaby humidifier included: “I get turned on easily.”
- A box displayed the phrase: “I’m a [power] sucker.”
Resurfaced Content and Public Response
Following the viral critique, parents began to highlight other examples of FridaBaby’s questionable marketing. One notable instance, which has since been deleted, featured a baby with nasal discharge and the caption: “What happens when you pull out too early #nosefrida #dontmove.”
Lila Rose, the founder of the nonprofit Live Action, responded to the backlash by calling for a boycott of FridaBaby, labeling their marketing as “Unbelievably sick.”
Recent Social Media Posts
On Wednesday, FridaBaby shared an Instagram post discussing breastfeeding. The initial slide declared: “Boobs, everyone loves to see them,” leading to further commentary on societal perceptions of breastfeeding.
However, many users expressed concern over the sexualization of breasts in the context of feeding babies. One user questioned the branding, asking why the company felt the need to sexualize their products. Others expressed their intent to stop purchasing FridaBaby items, with some returning these products to stores.
Looking Ahead
The controversy surrounding FridaBaby raises important questions about marketing ethics in the baby care industry. As the backlash continues, it remains to be seen how the company will respond to these significant consumer concerns.
