Busch’s Florist Prepares for Valentine’s Day Boom Amid $3.1B U.S. Flower Spend
As Valentine’s Day approaches, Busch’s Florist gears up for what it calls its Super Bowl. This year, the holiday falls on a Saturday, leading to increased expectations for flower sales. The Valentine’s Day spending in the United States is projected to reach approximately $29.1 billion, with around $3.1 billion specifically allocated for flowers.
Flower Spending Surge
The National Retail Federation has highlighted the significant financial impact of Valentine’s Day on the floristry sector. Busch’s Florist, established in Jefferson City in 1890, prepares weeks in advance for this peak shopping period. Eric Struemph, Business Development Manager, noted the hectic preparations begin three to four weeks prior to the holiday.
Valentine’s Day Preparations
The rush for florists like Busch’s is intensified this year due to the Saturday date. Struemph mentioned, “Yes, it can be a little chaotic at times, but our younger staff efficiently trains under experienced veterans.” This teamwork is crucial for managing the increased demand during this busy season.
- Projected spending on flowers: $3.1 billion
- Total projected Valentine’s Day spending: $29.1 billion
- Valentine’s Day falls on a Saturday in 2024
Top Flower Choices and Offerings
Roses remain the most popular choice among customers, according to Struemph. In addition to flowers, Busch’s Florist offers a variety of gifts including candy and balloons. Struemph emphasizes that sometimes it’s the smaller gifts that create the most joy for customers.
Pricing and Market Trends
Despite some shops facing price increases from import tariffs, Busch’s Florist reports that most prices have remained stable. Notably, prices for chocolates have increased compared to last year. Struemph stated, “Prices are generally consistent, and in some cases, even lower, which benefits everyone.”
Store Hours and Expectations
On Valentine’s Day, Busch’s Florist will operate from 9 a.m. to 6 p.m. The shop braces for significant traffic from customers looking for flowers and gifts.
Besides flowers, the most popular Valentine’s gifts include jewelry and dining experiences, with combined spending estimated at $13.6 billion.
