Anthony Joshua on Going Viral and Creating Social Videos with Metro
Metro has made significant strides in video content creation, achieving impressive viewer numbers and viral moments. Recently, Conor McCormick, deputy head of video, and Jack Vasey, senior sport journalist and producer, discussed their success strategies on the Broadcast Sport Podcast.
Metro’s Rapid Growth in Video Content
Over the past two years, Metro has grown its TikTok following to four million, with over 700,000 followers in its sports category alone. The video platform has recorded a staggering 35 million views for its most popular video. This success is attributed to Metro’s strategic approach of being present at live events.
Key Viral Moments
- The most viewed video features Jake Paul flicking Anthony Joshua’s nipple, reaching 35 million views.
- Coverage of the Jake Paul versus Anthony Joshua fight in Miami garnered 90 million views on Metro’s sports pages.
Strategies for Success
Vasey emphasized that capturing the right content at the right time is crucial. “Being on the ground allows us to create insights that resonate with our audience,” he explained. The team engages with athletes during weigh-ins, press conferences, and fights to gather compelling stories that go beyond typical coverage.
Building a Recognizable Brand
McCormick underscored the importance of presenting recognizable faces. This consistency helps build trust and encourages viewers to invest time in their videos. He stated, “If viewers know they will receive quality analysis or entertainment, they are more likely to engage.”
Risk-Taking and Experimentation
Metro embraces a culture of experimentation, understanding that not every idea will succeed. Vasey remarked, “If something doesn’t work, we need to pivot quickly.” The team tests new formats and analyzes detailed metrics, such as retention rates and watch times, to refine their approach.
Conclusion
The insights shared by McCormick and Vasey reveal a forward-thinking strategy focused on audience engagement. By continuously experimenting and employing a high level of presence at events, Metro is successfully navigating the competitive landscape of digital sports media.
For further insights, listen to the full episode of the Broadcast Sport Podcast, available on all major platforms.
