Super Bowl LX and Bad Bunny Set New Social Media Engagement Record

Despite not breaking records for total viewership, Super Bowl LX and Bad Bunny achieved significant milestones in social media engagement. The match, where Seattle triumphed over New England with a score of 29-13, garnered an average of 124.9 million viewers across multiple platforms. This figure fell short of last year’s record of 127.7 million viewers during the Philadelphia vs. Kansas City showdown but marked the highest audience in NBC’s history, celebrating the network’s centenary.

Record-Setting Engagement

Bad Bunny’s half-time show drew an impressive 128.2 million viewers, ranking as the fourth most-watched half-time performance ever. Only Kendrick Lamar, Michael Jackson, and Usher have higher viewership numbers than Bad Bunny. The peak audience for the Super Bowl reached a historic 137.8 million viewers during the second quarter, surpassing the previous record of 137.7 million viewers set in last year’s event.

Significant Viewership Trends

• Super Bowl LX became the most-watched program in NBC’s history.
• The game was the fifth consecutive Super Bowl to average over 100 million viewers.
• This year marked a decline in viewership compared to the last four consecutive years.
• Only the second Super Bowl without a touchdown in the first three quarters.

Social media engagement for Bad Bunny’s half-time show skyrocketed. Within just 24 hours, total views hit an astounding 4 billion, reflecting a 137% increase from the prior year. Notably, over 55% of these views originated from international markets, showcasing the global reach and popularity of the artist.

Spanish-Language Broadcast Achievements

Telemundo, which aired the Spanish-language broadcast of the Super Bowl, averaged 3.3 million viewers during the event. This made it the highest-rated Spanish-language Super Bowl broadcast in U.S. history. The audience peaked at 4.8 million during the half-time show, breaking previous records for Spanish-language viewership.

The combination of high-profile performances and unprecedented social media engagement positions Super Bowl LX and Bad Bunny as pivotal moments in entertainment this year, reflecting the evolution of sports and music consumption in the digital age.