Cadillac Unveils 2026 F1 Livery in Super Bowl Ad
Cadillac has officially unveiled its 2026 Formula 1 livery during a high-profile Super Bowl advertisement. This strategic announcement coincided with the biggest sporting event in the U.S., allowing the new team to gain significant exposure ahead of its inaugural season.
Cadillac’s Entry into Formula 1
The introduction of Cadillac marks the expansion of the Formula 1 grid, adding an 11th team in a year set for new technical regulations. This pivotal moment is expected to shake up the competitive landscape in the sport.
Key Details About Cadillac’s 2026 Livery
- Drivers: Experienced racers Sergio Pérez and Valtteri Bottas will represent Cadillac in the upcoming season.
- Testing: The team began preliminary testing last month using an interim livery adorned with the Cadillac logo and the names of key contributors.
- First Race: Cadillac’s inaugural race is scheduled for March 8 in Melbourne, Australia.
Future Plans and Operations
Cadillac’s Formula 1 car is being designed and assembled in Silverstone, UK, with plans to transfer significant operations to Fishers, Indiana. This shift is part of a broader strategy to strengthen their presence in motorsport.
Engine and Power Unit
For its first three seasons, Cadillac will utilize Ferrari engines in their Formula 1 cars. However, plans are underway for Cadillac and its parent company, TWG, to develop their own power units in the United States, aiming for 2029 implementation.
As the new season approaches, anticipation builds within the racing community to see how Cadillac will adapt and compete on the international stage.
