Top Commercials of Super Bowl LX 2026

Super Bowl LX is set to feature a matchup between the Seattle Seahawks and the New England Patriots. However, the spotlight will also shine on advertisers competing for audience engagement during this highly-anticipated event. As big brands prepare their commercials, many are turning to humor and celebrities to appeal to viewers amid a challenging political climate.

Top Commercials of Super Bowl LX 2026

Experts highlight the immense pressure on Chief Marketing Officers (CMOs) to demonstrate a return on investment through their advertisements. Kerry Benson, SVP of Kantar, stated that advertisers are taking calculated risks to secure viewers’ attention and encourage spending. Here’s a look at the standout commercials featured so far for Super Bowl LX.

Notable Ads

• Kellogg’s Raisin Bran: The ad features William Shatner, who humorously promotes the benefits of fiber.
• Bud Light: A lively scene unfolds with Post Malone, Peyton Manning, and Shane Gillis as they chase a beer keg.
• Squarespace: Emma Stone portrays a distraught character frustrated over an unavailable domain name.
• Dove: This ad promotes body positivity and celebrates young girls in sports through an upbeat musical theme.
• Pringles: Sabrina Carpenter’s playful quest for love features her chip-themed boyfriend, affectionately named “Pringleleo.”
• Instacart: Featuring Ben Stiller and Benson Boone, the ad showcases an ’80s-inspired performance with flashy suits and singing.
• Fanatics Sportsbook: Kendall Jenner humorously references the “Kardashian Curse” in her ad about betting.
• Pepsi: This ad humorously depicts Coca-Cola’s polar bear choosing Pepsi after a blind taste test, directed by Taika Waititi.
• He Gets Us: A thought-provoking campaign urging viewers to consider what truly matters beyond material wealth.
• Novartis: Promotes prostate cancer screenings featuring NFL tight ends, including Rob Gronkowski.
• Xfinity: With nods to nostalgia, the ad features “Jurassic Park” stars confronting tech emergencies.
• Bosch: Guy Fieri returns in a toned-down persona for a charming ad focused on home improvement.
• Redfin x Rocket Mortgage: Focuses on building community connections instead of featuring celebrities.
• TurboTax: Adrien Brody struggles with humor and tone in his portrayal of a TurboTax expert.
• Uber Eats: Matthew McConaughey humorously argues with Bradley Cooper about the true purpose of the Super Bowl.
• Oakley Meta: A diverse cast showcases performance eyewear while indulging in adventurous activities.
• Amazon Alexa: Chris Hemsworth comically fears his wife’s use of Alexa+, leading to over-the-top scenarios.
• Claude: Anthropic’s ad promotes its AI assistant while mockingly referencing OpenAI’s ChatGPT features.
• Hims & Hers: Spotlighting healthcare inequality, this ad raises awareness through compelling storytelling.

The strategy for advertisers this year reflects a balance between safety and boldness. While many rely on humor and well-known personalities, others are making daring statements on significant social issues. As the commercials air on Super Bowl Sunday, viewers will witness not just a football game, but a showcase of creativity in advertising.