Chipotle Offers Fans $1 Million in Real Food for Game Day
Chipotle is making headlines this February by rewarding fans with the chance to win $1 million in free food during the big game. Instead of airing a traditional commercial, the company has opted for an innovative approach that highlights its commitment to real ingredients.
Game Day Real Food Activation
The event is set for Sunday, February 8, 2026. During halftime, when an AI-generated ad is broadcast, Chipotle will share a special video on Instagram Reels. Titled “The Chipotle Realest 30,” this 30-second video will feature a code that fans can text to claim a free entrée.
How to Participate
- The first 100,000 fans to text the code to 888222 will receive free entrée codes.
- Codes are valid until February 12, 2026, and are limited to regular-priced entrees, subject to availability.
- Standard text and data rates may apply.
Stephanie Perdue, Chipotle’s Interim Chief Marketing Officer, emphasized the brand’s focus on real food. “When AI shows up in a TV ad, we’re seizing that moment to reward fans with what they really want: real food,” she stated.
Introduction of Game Day Nacho Hacks
Alongside the million-dollar giveaway, Chipotle is launching its Game Day Nacho Hacks. Available exclusively via the Chipotle app and Chipotle.com from February 5 through February 8, these nacho hacks offer fans a convenient appetizer for their game day gatherings.
Available Options for Nacho Hacks
- Nacho Hack with Chicken: Includes two high protein cups of Adobo Chicken, chips, Queso Blanco, guac, and two salsas.
- Nacho Hack with Steak: Features high protein steak, chips, Queso Blanco, guac, and two salsas.
- Classic Nacho Hack: Comes with chips, Queso Blanco, guac, and two types of salsa.
These nacho kits are designed for sharing, perfect for groups of three to four people. Orders can be ready for pickup in as little as 10 minutes.
Returning Favorite: Chicken al Pastor
In addition to the Game Day offerings, Chipotle has announced that the beloved Chicken al Pastor will return on February 10, 2026. This flavorful option features adobo, morita peppers, ground achiote, fresh lime, cilantro, and pineapple.
Chipotle Rewards members can access Chicken al Pastor a day earlier, on February 9, through the Chipotle app or website.
About Chipotle
Chipotle Mexican Grill is dedicated to serving responsibly sourced, real food, free from artificial ingredients. With a network of over 4,000 locations across several countries, Chipotle prioritizes a great customer experience and sustainability. For more information, visit Filmogaz.com.
