Kendall Jenner and George Clooney Lead Super Bowl Sunday Ad Campaigns
The excitement surrounding Super Bowl Sunday goes beyond the game; it extends into a fierce competition among advertisers. This year’s event, Super Bowl 60, will attract over 120 million viewers on NBC as brands strive to make a lasting impression. Each year, advertisers leverage celebrity appearances and nostalgic themes to connect with the audience, with figures like Kendall Jenner and George Clooney leading the charge in this high-stakes advertising battle.
Kendall Jenner and George Clooney Lead Super Bowl Campaigns
Kendall Jenner will promote the Fanatics Sportsbook in its campaign. Her clever twist involves the “Kardashian Kurse,” a humorous take on the superstition surrounding the sports figures she dates. Meanwhile, George Clooney will feature in a Grubhub ad, promoting a special offer to “Eat the Fees” on orders exceeding $50.
Record-Breaking Ad Prices and Audience Reach
The Super Bowl continues to command unparalleled viewership. In 2025, a staggering 127.7 million people tuned in across various platforms. Advertisers recognize the unique opportunity presented by live sporting events, making it challenging to reach such vast audiences elsewhere in today’s media landscape. NBC sold out its ad inventory in September, with a 30-second spot averaging about $8 million, and some selling for over $10 million, setting industry records.
Celebrity Appearances and Nostalgia
Utilizing familiar faces enhances advertising appeal. This year’s Super Bowl will feature a blend of celebrities and beloved characters. For example:
- Michelob Ultra showcases Kurt Russell training actor Lewis Pullman while Olympic athletes watch on a ski slope.
- Xfinity’s ad reunites Sam Neill, Laura Dern, and Jeff Goldblum in a playful take on “Jurassic Park.”
- Uber Eats features Matthew McConaughey, convincing fellow celebrities like Bradley Cooper that football promotes hunger.
Innovations in Advertising: AI Takes Center Stage
Artificial Intelligence is making a notable impact this year, with several brands incorporating high-tech elements into their campaigns. Some highlights include:
- Oakley Meta showcases AI-enabled glasses through action-packed commercials featuring Spike Lee and Marshawn Lynch.
- Wix Harmony promotes its AI-driven web design software in a fresh campaign.
- Svedka Vodka employs AI in creating an ad featuring its robot mascot, FemBot.
Health and Telehealth Advertisements
This year’s Super Bowl also sees an influx of health and telehealth advertisements, reflecting growing trends in the industry. Some campaigns include:
- Novartis promotes a prostate cancer screening blood test featuring football-related humor.
- Boehringer Ingelheim enlists Octavia Spencer and Sofia Vergara to encourage kidney disease screenings.
- Serena Williams stars in an ad for Ro, promoting GLP-1 weight-loss drugs.
Continued Use of Heartwarming Themes
Many brands stick to traditional storytelling methods in their ads. For instance:
- Budweiser celebrates its 150th anniversary with a storyline about a Clydesdale foal and a bald eagle.
- Pepsi sparks nostalgia in its campaign, featuring polar bears in a taste-testing scenario.
Surprises Await Viewers
While some brands release their ads early, others plan surprise reveals on game day. Notable teasers include:
- A Poppi ad with Charli XCX and actress Rachel Sennott.
- Ben Affleck returns in a Dunkin’ Donuts spot alongside ’90s sitcom stars.
- Cadillac hints at showcasing its new Formula 1 car in an ad.
As the Super Bowl draws near, the excitement surrounding both the game and its accompanying advertisements continues to build. Brands are working diligently to create unforgettable campaigns that resonate with millions of viewers, ensuring a captivating experience for all.
