Costco Faces U.S. Lawsuit Over Rotisserie Chicken
Costco is currently facing a collective lawsuit in the U.S. over allegations of false advertising regarding its popular Kirkland Signature rotisserie chicken. The complaint claims that this chicken contains two added preservatives: sodium phosphate and carrageenan. According to the plaintiffs, Costco has deceived customers, costing them tens or even hundreds of millions of dollars.
Details of the Lawsuit
The lawsuit was initiated by two residents from California. They argue that Costco violated various consumer protection laws in California and Washington states. The plaintiffs contend that the company misrepresented its rotisserie chicken, particularly through its claims of being “preservative-free.”
Costco’s Response
In a statement provided to USA Today on January 28, Costco announced that it would remove any advertising that claimed the rotisserie chicken contained no preservatives. The company explained, “To ensure consistency between our rotisserie chicken labeling and in-store/online displays, we have removed any mentions of preservatives.” Costco clarified that both carrageenan and sodium phosphate are used to maintain moisture, texture, and consistency during cooking, and these ingredients are FDA-approved.
Consumer Impact
The allegations revolve around the prominent display of the “no preservatives” claim in Costco stores, on the company’s website, and on product packaging. If the court allows the formation of the class action group, it will include anyone in the U.S. who has purchased rotisserie chicken from Costco.
- The lawsuit seeks unspecified damages.
- Despite their concerns, the plaintiffs have indicated they plan to continue purchasing rotisserie chicken from Costco.
This lawsuit raises important questions about product labeling and consumer rights. The outcome may have broad implications for how food products are advertised across the retail sector.
