Stream Super Bowl 2026 Ads Early: Preview These Released Commercials
As anticipation builds for Super Bowl LX in 2026, advertising spots are becoming a hot topic. Scheduled for February 8, the game will showcase the Seattle Seahawks versus the New England Patriots. With around 100 million viewers expected, brands have invested heavily in commercials with significant financial stakes.
Commercial Costs and Strategies
According to Bloomberg News, a 30-second ad during this year’s Super Bowl can cost upwards of $10 million. In addition to airtime, companies invest millions more in production and marketing to ensure their commercials capture audience attention.
Returning and New Advertisers
- Returning brands: Budweiser, Pepsi
- New entrants: Ro (health care) and Fanatics Sportsbook (betting)
Advertisers will leverage humor, aiming to distract viewers from economic concerns and political divisiveness, as noted by Sean Muller, CEO of the advertising research firm iSpot. Humor has proven successful in previous Super Bowls, and companies are expected to continue this trend in 2026.
Highlighted Super Bowl Ads
Bosch
Bosch teases its ad featuring Guy Fieri in “A Little Buzz,” showcasing a humorous hair transformation.
Bud Light
In “Keg,” Post Malone, Peyton Manning, and Shane Gillis reunite at a wedding for a comedic chase involving a rolling keg.
Budweiser
The “American Icons” spot features Clydesdales and promotes themes of unity and national pride, predicted to be a fan favorite.
Dunkin’
Dunkin’ showcases Ben Affleck in two teasers, teasing a nostalgic 1990s pilot that will air during the game.
Fanatics Sportsbook
Kendall Jenner stars in “Bet on Kendall,” where she humorously bets $1 million on a Super Bowl outcome.
Hellmann’s
Andy Samberg appears in the “Sweet Sandwich Time” ad, singing a tribute to mayonnaise.
Hims & Hers
This ad addresses wealth disparities in healthcare, emphasizing accessibility for all.
Instacart
Featuring Ben Stiller and Benson Boone, this commercial promotes its “Preference Picker” for grocery shopping.
Michelob ULTRA
Kurt Russell stars in an ad promoting a skiing theme, aligning with the Winter Olympics.
OIKOS
Featuring Derrick Henry and Kathryn Hahn, the ad highlights the benefits of Greek yogurt in a comedic situation.
Pepsi
Pepsi’s ad features a polar bear choosing Pepsi over Coke, reigniting the cola rivalry with a clever twist.
Pringles
Sabrina Carpenter stars in her debut commercial, humorously creating a love interest from Pringles.
Other Notable Ads
These brands, along with others like Toyota and TurboTax, will showcase unique and engaging stories aimed at connecting with viewers. With innovative approaches, advertisers look to make lasting impressions during the most-watched sporting event in America.
For a complete look at the released Super Bowl LX ads and teasers, visit Filmogaz.com as the event approaches.
