NFL Adds Four Extra Games for Next Season: Where Will They Air?
The NFL has recently secured additional broadcast opportunities as a result of its agreement with ESPN. The league regained the rights to four games that were previously left without a broadcast home. This new arrangement is part of a larger equity deal that gives ESPN a 10% stake in the NFL while allowing the league to reclaim its four annual Monday Night Football doubleheaders.
NFL’s Expansion of Broadcast Rights
This deal enhances the NFL’s scheduling options for the upcoming season. The previously unallocated games are now in the league’s control, allowing it to explore various broadcasting avenues. With these four extra games, the league can seek out distribution agreements with different broadcasters, potentially maximizing their value.
Potential Broadcast Avenues
Several broadcasting platforms may be interested in acquiring the rights to these games. The conventional expectation is that these games could be directed towards streaming services. The NFL has increasingly partnered with platforms to provide exclusive broadcasts, including:
- Peacock
- Netflix
- ESPN+
- YouTube
- Prime Video (Thursday Night Football)
These platforms have previously engaged in one-off game agreements that yielded significant profits. A package of four games could attract considerable bids given the lucrative nature of exclusive sports content.
Interest from Traditional Networks
In addition to streaming platforms, traditional broadcast networks may also seek opportunities. Major players in this realm include:
- CBS
- Fox
- NBC
These networks could be keen to expand their NFL inventory next season, adding to their existing offerings. The value of the games will likely depend on the scheduling approach, particularly if they are set to air during exclusive time slots.
Leveraging the Extra Games
The NFL can utilize these four extra games in future media rights negotiations. Current partners may view them as an opportunity to expand their collaboration. The league’s creativity in managing its broadcasting inventory suggests it will find effective means to maximize the value of these additional games.
As the NFL prepares for next season, the strategic placement and negotiation of these games will be instrumental in showcasing their value to both existing and prospective partners.
