Dragons’ Den Star Jones Leads American Golf Takeover
Peter Jones, the prominent entrepreneur known for his role on Dragons’ Den, is in advanced negotiations to acquire American Golf, a leading retail chain in the golfing industry. This move could significantly enhance his diverse investment portfolio.
Jones’s Investment Plans for American Golf
In discussions with Endless, the current owner of American Golf, Jones seeks to take over the company. This retail chain operates approximately 80 stores in the UK and offers a wide range of golf-related products, showcasing brands like Garmin and TaylorMade.
Background on American Golf
- Current Owner: Endless (acquired in 2018)
- Former Owners: Sun European Partners and LDC
- Number of Locations: About 80
- Workforce: Several hundred employees
Industry insiders suggest a deal with Jones could be finalized soon. This is part of Endless’s strategy, as they previously appointed Alvarez & Marsal to oversee the sale process last summer.
Peter Jones’s Business Portfolio
Jones’s experience in the entrepreneurial world is extensive. His previous investments include notable companies such as:
- Jessops (camera retailer, acquired in 2013)
- Localized (e-commerce platform)
- Levi Roots (creator of Reggae Reggae Sauce)
A golf enthusiast, Jones plays off a respectable handicap of eight. His involvement in American Golf aligns with his passion and ambition to enhance the brand’s online presence and sales.
Philanthropic Efforts
Beyond his business pursuits, Jones runs a charitable foundation that has raised millions to support young people in gaining enterprise experience. This commitment reflects his broader impact beyond the boardroom.
Future Prospects for American Golf
While the exact value of Jones’s negotiations remains undisclosed, the acquisition could mark a new chapter for American Golf. As the only original judge still on Dragons’ Den since its debut in 2005, Jones continues to be a significant figure in the UK business landscape.
Updates on the potential deal between Peter Jones and Endless are eagerly awaited as the discussions progress. For more on this story, stay tuned to Filmogaz.com.
