Nielsen Reveals Most-Streamed Title of 2025
Nielsen’s latest report reveals that “Bluey” is the most-streamed title in the U.S. for 2025. This animated children’s series garnered an astounding 45.2 billion minutes of viewing time. Remarkably, this marks the second consecutive year “Bluey” has achieved the top spot.
Dominance of “Bluey”
The success of “Bluey” is unsurprising, given its consistent presence on Nielsen’s Top 10 streaming charts for several years. Despite featuring only 154 episodes, most running under 10 minutes, the show captivated audiences and led in viewership.
Competition
Its closest contender, “Grey’s Anatomy,” followed in second place. The medical drama totaled 40.9 billion minutes across its 455 episodes, each lasting over 40 minutes. “Grey’s Anatomy” was also the runner-up in 2024, indicating a trend of established titles with extensive libraries dominating the streaming landscape.
Other Notable Mentions
The only original series to crack the overall Top 10 in 2025 was “Stranger Things,” which racked up just under 40 billion minutes. This series received a significant boost from the release of its fifth and final season in late 2025.
Top 10 Most-Streamed Titles of 2025
| Rank | Title | Minutes Watched (in billions) | Platform |
|---|---|---|---|
| 1 | Bluey | 45.2 | Disney+ |
| 2 | Grey’s Anatomy | 40.9 | Hulu, Netflix |
| 3 | Stranger Things | Under 40 | Netflix |
ARTEY Awards Highlights
The data was presented during Nielsen’s ARTEY Awards, which emphasize key streaming trends for the year. Notably, “Gunsmoke” was recognized as the most-binged title, achieving 22.5 billion minutes in 2025, up from 10.2 billion in 2024.
This classic western drama, originally aired on CBS from 1955 to 1975, benefited from its availability on ad-supported platforms like Pluto TV, as well as Peacock and Paramount+. Interestingly, “Gunsmoke” attracted a predominantly older audience, with Black viewers comprising 29% of its total viewing time.
Other ARTEY Winners
- K-Pop Demon Hunters: Most-streamed movie of the year.
- Seth MacFarlane: Inaugural Streaming Icon of the Year for his extensive contributions across various platforms.
The findings from Nielsen exemplify the ongoing evolution of viewer preferences in streaming media. Clearly, established titles continue to resonate strongly with audiences, while newer releases also find their place in the spotlight.
