Trump’s Claim Falls Flat: ‘Melania’ Movie Struggles to Sell Tickets
The documentary film “Melania” is set to release in theaters nationwide this weekend. As the opening date approaches, projections indicate that ticket sales may not meet expectations.
Overview of the Film
“Melania,” produced by Amazon MGM Studios, will debut in approximately 1,400 theaters across the United States as well as in over 27 other countries. The film, which focuses on first lady Melania Trump during the days leading up to Donald Trump’s second presidential inauguration, comes with a hefty production cost of $40 million and an additional $35 million spent on marketing and distribution.
Box Office Projections
Initial box office projections are underwhelming. Estimates suggest a mere $5 million for the opening weekend. Some sources predict an even lower revenue, ranging from $1 million to $2 million. These figures stand in stark contrast to the significant financial investment made by Amazon MGM Studios.
Ticket Sales Analysis
Reports from various social media platforms indicate disappointing ticket sales in major U.S. cities. For instance, a user on Bluesky noted that, at Boston’s largest AMC, only one ticket had been sold among three showtimes on Friday night. In Jacksonville, Florida, an empty theater post garnered over 10,000 likes, indicating a lack of interest.
- New York City:
- AMC Lincoln Square: 45 of 122 seats sold (36%)
- AMC Times Square: 6 of 99 seats sold (6%)
- Regal Cinema Times Square: 5 of 88 seats sold (6%)
International Markets
In the UK, ticket sales are described as “soft” according to Tim Richards, CEO of Vue Cinemas. This further underscores the subdued interest surrounding the film.
Reception and Criticism
The film had its private screening at the White House, drawing notable attendees, including tech and business leaders. However, the event attracted criticism from various political figures, including Rep. Alexandria Ocasio-Cortez, who condemned the screening amid pressing national issues.
Challenges During Production
“Melania” captures a pivotal moment in the Trump administration but faced significant challenges behind the scenes. Reports from insiders described a disorganized set and concerns regarding the film’s portrayal. Sources expressed discomfort with the documentary’s perceived propaganda elements and reported more discussions about director Brett Ratner than about Melania Trump herself.
Conclusion
As “Melania” hits theaters, the initial box office projections raise questions about its commercial success. Despite President Trump’s claims that the film is “selling out fast,” the reality indicates a different story. Overall, the film’s impact on audiences and its financial viability remains to be seen as it makes its official debut.
