Netflix, Mattel, Hasbro Unveil ‘Kpop Demon Hunters’ Toys and Merchandise
Netflix, Hasbro, and Mattel have combined to launch a new line of toys and merchandise called “Kpop Demon Hunters.” This announcement was made during the Nuremberg Toy Fair. The animated series, a significant hit produced for Netflix by Sony Pictures Animation, gained immense popularity upon its release in June 2025, garnering 482 million views. This achievement made it Netflix’s most-watched title to date.
Kpop Demon Hunters: A Merchandising Breakthrough
Despite its success, the animated feature lacked corresponding consumer products during the holiday season, which is typically lucrative for animated films. Netflix and partners revealed plans for a toy line last fall. This collaboration aims to capitalize on the show’s popularity by introducing a variety of merchandise.
Exclusive Toys and Collectibles
Mattel’s American Girl brand is now accepting pre-orders for an exclusive line of Kpop dolls. The toys reflect the film’s key characters, Rumi, Zoey, and Mira. Each doll is crafted with premium materials and accessories that echo the characters’ unique styles and personalities.
- Rumi: Features a design that highlights her role as a fearless leader.
- Zoey: Captures the playful spirit of her character with vibrant accessories.
- Mira: Reflects elegance and style, channeling the essence of a lead dancer.
Hasbro’s Innovative Offerings
Hasbro’s product range includes toys influenced by the trio’s demon-hunting gear. This offers kids a chance to engage with the Kpop universe through play. A themed edition of Monopoly is also in development, providing a unique spin on the classic game.
- Zoey’s Spirit Blades: A playful interpretation for fans.
- Rumi’s Four Tiger Sword: Features a pearlescent design, perfect for aspiring leaders.
- Mira’s Curved Moon Sword: Sleek design that embodies grace and power.
The Impact of Kpop Demon Hunters
The Kpop Demon Hunters franchise is proving to be a cultural phenomenon. Its combination of engaging storytelling and attractive merchandise is aimed at fans of all ages. With the successful launch of this new line, Netflix, Hasbro, and Mattel are set to redefine the toy market for animated series.
