Sydney Sweeney Lacked Approval to Display Bras on Hollywood Sign
Sydney Sweeney recently created a stir in Hollywood by posting a video on Instagram where she climbed the iconic Hollywood sign at night, adorned with bras. The video, intended to promote her lingerie brand, Syrn, quickly drew media attention, especially from TMZ.
Sweeney’s Promotional Tactics and Backing
According to reports from Us Weekly, high-profile investors involved in her project include Jeff Bezos and Lauren Sánchez. Additionally, Ben Schwerin from the private equity firm Coatue has also backed the lingerie line. Interestingly, both Bezos and Michael Dell have invested a dollar in the Coatue Innovation Fund, further linking them to this endeavor.
Unapproved Use of the Hollywood Sign
The Hollywood Chamber of Commerce, which oversees the rights to the Hollywood sign, has confirmed that Sweeney did not have permission for the promotional stunt. Chamber chief Steve Nissen stated, “Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so.”
Nissen emphasized that the organization was unaware of Sweeney’s actions prior to the video’s release. He also mentioned that no license or permission had been sought or granted for her promotional production.
Permitting Issues
Sweeney’s team may have held a general filming permit from FilmLA; however, additional authorization is required specifically for filming at the Hollywood sign. The Hollywood Chamber of Commerce’s website outlines the need for a licensing fee and explicit clearance for such commercial endeavors. Proceeds from this program help maintain the sign and preserve Hollywood’s historical significance.
| Aspect | Details |
|---|---|
| Video Date | Monday (exact date unspecified) |
| Event | Promotion of lingerie brand Syrn |
| Investors | Jeff Bezos, Lauren Sánchez, Ben Schwerin |
| Chamber Statement | No authorization granted for the production |
Future Investigations
While there has yet to be a police report filed, the Hollywood Chamber of Commerce is actively investigating the circumstances surrounding Sweeney’s access to the sign. They aim to determine how the production took place without proper authorization.
Past Controversies
This incident isn’t Sweeney’s first brush with controversy. Earlier this year, she faced criticism for her advertisement with American Eagle. Some interpreted the campaign’s tagline as a reference to divisive ideologies. Sweeney, however, expressed surprise at the backlash and reaffirmed her commitment against hate and divisiveness in an interview with People.
As this situation unfolds, the potential ramifications for Sweeney’s promotional video and her approach to brand marketing continue to draw public interest. Her actions at the Hollywood sign have raised questions about artist endorsements and the responsibilities that come with them.
