Sydney Sweeney Denied Permission to Hang Bras on Hollywood Sign
Sydney Sweeney recently attempted a controversial promotional stunt involving the Hollywood sign. The actress, known for her role in “Euphoria,” orchestrated an unauthorized display by hanging bras on the iconic landmark late at night.
Sydney Sweeney’s Hollywood Sign Stunt
The event was designed to promote a new line of women’s undergarments. Sweeney shared video footage on her Instagram, showcasing her and a small group preparing the bras before heading to the Hollywood Hills. Once they arrived, she was seen stringing the bras and hanging them across the letters of the famous sign.
Authorities Respond
This unexpected stunt did not go unnoticed. The Hollywood Chamber of Commerce, which holds the intellectual property rights to the sign, stated that the activity was unauthorized. Steve Nissen, chief of the Chamber, emphasized that anyone planning to use the Hollywood sign for commercial purposes must secure a license.
- The Hollywood Sign Trust, responsible for managing the site, was also unaware of Sweeney’s plans.
- The Los Angeles Police Department confirmed that a report regarding her trespassing had not yet been filed.
A History of Controversy
This incident is not Sweeney’s first brush with controversy regarding promotional campaigns. In November 2025, she participated in an American Eagle jeans advertisement featuring a tagline that sparked a social media backlash. Critics accused the brand of promoting her white heritage through the slogan, “Sydney Sweeney Has Great Jeans.”
Reflecting on the backlash, Sweeney told GQ that she does not feel compelled to justify her choices. She expressed confidence in herself and her values, noting, “I know who I am. I know what I value. I know that I’m a kind person.”
The recent unauthorized event showcases both Sweeney’s boldness in promotion and the importance of adhering to legal protocols associated with public landmarks. As this story unfolds, it serves as a reminder of the fine line between creativity and the necessary permissions in the world of marketing.
