Sydney Sweeney Dares by Hanging Bras on Hollywood Sign Illegally
Actress Sydney Sweeney recently drew significant attention for an unauthorized stunt at the Hollywood sign. The incident took place on a Monday evening, where she was filmed scaling the iconic landmark to hang bras as part of a marketing campaign for her upcoming lingerie line.
Sydney Sweeney’s Stunt at the Hollywood Sign
The footage was sourced by TMZ, which showed Sweeney and a small crew climbing the sign in darkness. This act was intended as a promotional effort, but it raised legal concerns.
Legal Concerns and Unauthorized Filming
The Hollywood Chamber of Commerce, which holds the intellectual property rights to the sign, confirmed that Sweeney’s stunt was not authorized. Steve Nissen, the chief of the Chamber, stated that any commercial use of the Hollywood sign requires prior permission.
- General filming permits were obtained from FilmLA.
- Filming on the sign requires additional clearance and licensing fees.
- A portion of these fees supports the maintenance of the iconic sign.
The Chamber had no prior knowledge of Sweeney’s plans, and no license was granted for this production. Despite the gravity of the situation, a police report has not yet been filed to initiate a trespass investigation.
Historical Context
Constructed in 1923, the Hollywood sign has been the subject of several notorious stunts over the decades. Notable incidents include:
| Year | Event |
|---|---|
| 1976 | Changed to “Hollyweed” by a college student. |
| 2017 | Similar “Hollyweed” stunt led to the arrest of the perpetrator. |
| 1987 | Changed to read “Caltech” by Caltech students. |
| 2022 | A man climbed the letter D for social media and was arrested. |
Previous Backlash and Controversy
This isn’t the first time Sweeney has faced scrutiny for promotional activities related to clothing. She previously encountered backlash over a controversial advertising slogan linked to a denim campaign. Responding to the criticism, Sweeney expressed surprise and distanced herself from the negative connotations associated with the campaign.
Representatives for Sweeney have not commented on the current situation. The incident underscores the complexities of publicity stunts in Hollywood, particularly regarding the use of iconic landmarks.
