Sydney Sweeney’s Hollywood Sign Stunt Faces Backlash Over Leaked Email

Sydney Sweeney’s Hollywood Sign Stunt Faces Backlash Over Leaked Email

Sydney Sweeney, renowned for her role in “The Housemaid,” sparked controversy recently due to a promotional stunt involving the Hollywood Sign. The 28-year-old actress was seen climbing the iconic landmark to display a clothesline adorned with bras, promoting her new lingerie line, which has the backing of Jeff Bezos.

Sydney Sweeney’s Controversial Promo Shoot

The promotional shoot took a turn when it was revealed that while Sweeney secured a filming permit from FilmLA, she did not obtain permission to climb or alter the Hollywood Sign itself.

Legal Issues and Backlash

According to sources, an email from the Hollywood Chamber of Commerce highlighted potential legal ramifications. The email stated:

  • Marcus, along with his crew, filmed the Hollywood Sign for a project linked to Persuasion Pictures.
  • The Chamber owns the intellectual property rights associated with the Hollywood Sign’s image.
  • Neither Sweeney nor her production team sought proper permission for commercial use of the images featuring the sign.

The Chair of the Hollywood Chamber of Commerce further emphasized that no permission was granted for the stunt, as is legally required.

Potential Consequences

The situation may lead to charges such as criminal trespass or vandalism, though the Chamber has not confirmed whether they will pursue legal action. As of now, Sydney Sweeney’s stunt has drawn significant attention, raising questions about legal permissions in promotional activities.

In a related note, Sweeney was a guest at Jeff Bezos’s wedding last year, coinciding with the initial discussions about her upcoming lingerie line. The intersection of celebrity endorsements and promotional strategies continues to be a hot topic in Hollywood.