Budweiser Super Bowl Ad Features Clydesdale and Bald Eagle
Budweiser’s Super Bowl ads featuring the iconic Clydesdale horses have become a staple of the event. In 2026, the renowned brewery will celebrate its 150th anniversary alongside America’s 250th birthday with a heartwarming commercial.
Super Bowl LX: A Touching Tale
This year’s advertisement unveils the story of a young Clydesdale pony who befriends a baby bald eagle. The two forge a lifelong bond as they grow together, accompanied by the classic Lynyrd Skynyrd song “Free Bird.” The emotional 60-second commercial will be broadcast during NBC’s telecast on February 8.
Celebrating Heritage and Resilience
Todd Allen, senior vice president of marketing for Budweiser at Anheuser-Busch, emphasizes the significance of this year’s offering. “We knew we had to rise to the occasion in a way only Budweiser can,” he stated, aiming to evoke pride in viewers as they toast to shared milestone moments.
Clydesdales: A Super Bowl Favorite
The Clydesdales have become synonymous with Super Bowl advertising, marking their 48th appearance in 2026. Their inclusion in the event is contingent on Anheuser-Busch executives feeling confident in the creative direction.
Historical Context of Clydesdales in Advertising
- The Clydesdale’s first Super Bowl appearance was in 1975.
- In 2002, their ad helped the nation heal after the September 11 terrorist attacks.
- Their 2017 commercial highlighted the immigrant experience amid a politically charged climate.
The Clydesdales symbolize a connection to American values, often resonating with audiences during critical times. As they gain visibility in 2026, people’s sentiments regarding recent national issues may influence their reception.
Behind the Scenes
Crafted under the direction of Henry-Alex Rubin, Budweiser’s latest ad continues a successful partnership. The use of classic rock anthems aims to tap into a broad Super Bowl audience. These timeless songs often evoke nostalgia and encourage a collective experience among viewers.
Clydesdales’ Unique Facts
- The average male Clydesdale stands around 6 feet tall and weighs approximately 2,000 pounds.
- Three traveling Clydesdale teams operate, spending around 300 days on the road annually.
- The horses were originally gifted to commemorate the repeal of Prohibition in 1933.
As Budweiser prepares to reveal this year’s highly anticipated commercial, it must consider viewers’ reactions. The legacy of the Clydesdales continues, standing tall as symbols of strength and unity in American culture.
