McDonald’s UK Menu Change Sparks Customer Outrage
Recent developments regarding McDonald’s UK menu have sparked significant customer dissatisfaction. Many diners are expressing outrage over the recent price increase of a hash brown, which now costs nearly £2 in some locations.
Price Controversy Grips McDonald’s Customers
Social media has become a platform for customers to voice their concerns. A single hash brown is now priced at £1.99, which has led to a viral backlash. One social media post gained over 450,000 views within 48 hours, featuring the statement: “£2 for one solitary hash brown. We are officially done.”
Public Reactions
- “It’s just gone bonkers,” one user remarked.
- Another suggested that rising costs may discourage visits, stating, “Maybe primary school children will become trimmer at these prices.”
- Others labeled the price hike as “a rip off” and “madness.”
Traditionally, hash browns were priced between £1.59 and £1.69. This is a notable increase from their previous cost of just 89p in 2019.
Franchisee Pricing Strategies
According to McDonald’s, the £2 price point affects less than 5% of its outlets in the UK. However, customers utilizing delivery services such as Just Eat face even higher prices, with a hash brown costing £2.39 before delivery fees.
A spokesperson for McDonald’s explained that the price increases are largely due to franchisee decisions. They highlighted that franchisees manage around 95% of McDonald’s restaurants globally, resulting in variable pricing across locations.
Rising Ingredient Costs
McDonald’s has previously cited rising ingredient costs as a factor for price changes across its menu. This includes its commitment to using “100% British and Irish beef,” and ensuring Chicken McNuggets are made from “100% chicken breast.”
Despite these challenges, McDonald’s emphasizes its ongoing commitment to providing high-quality meals and maintaining customer satisfaction.
