NBC Sports Delivers Live Milan Olympics Coverage to AMC Theatres
This February, NBCUniversal and AMC Theatres have partnered to provide an exciting live experience of the 2026 Milan-Cortina Olympics across more than 150 AMC locations in the United States. This collaboration aims to attract moviegoers looking for entertaining and fresh content in theatres during the Olympic events.
NBC Sports Brings Milan Olympics Coverage to AMC Theatres
The live coverage will take place from February 6 to February 22, showcasing a variety of sports. Attendees can expect to enjoy events such as:
- Figure skating
- Skiing
- Snowboarding
- Hockey
- Speed skating
Comparison with Previous Olympics Coverage
This new agreement marks a significant expansion from the previous partnership during the 2024 Paris Olympics, which saw participation from 110 AMC locations. With this larger initiative, NBC and AMC are aiming to enhance the viewing experience and increase fan engagement during the Winter Games.
Creating a Social Experience
As the theatrical industry seeks recovery, live sports events like the Olympics represent a valuable opportunity to complement traditional movie screenings. NBC is also positioning the Olympics as part of its “Legendary February,” connecting the event to major sports festivities such as the Super Bowl and the NBA All-Star Game.
The hope is that this strategy will draw more audiences back to theatres, capitalizing on the collective excitement of live sports events. This collaboration between NBC and AMC could redefine how audiences experience the combination of cinema and live sports, marking a new trend in theatrical offerings.
